Pirate’s Booty, part of The Hershey Company portfolio, has teamed up with The Pokémon Company International to bring a playful new twist to snack time with a limited-edition Pikachu-inspired collection.

The collaboration transforms the brand’s signature aged white cheddar rice and corn puffs into a fun, character-driven experience, featuring Pikachu-shaped pieces and themed packaging designed to spark discovery, collecting, and imagination. Built around the shared spirit of adventure, the partnership blends Pirate’s Booty’s “better-for-you” snacking platform with Pokémon’s global cultural appeal.

Timed to support seasonal retail moments and back-to-school snacking, the campaign extends beyond packaging with interactive elements, including QR-enabled digital experiences and downloadable activities that bring the Pokémon universe into everyday snacking occasions.

By merging playful fandom with approachable, better-for-you snacking, Pirate’s Booty x Pokémon turns a simple pantry staple into a collectible, family-friendly experience designed to engage kids, parents, and fans alike.