Coca-Cola partnered with WHEEL OF FORTUNE for two weeks of America250-themed episodes celebrating the spirit, culture, and destinations of the United States ahead of the country’s 250th anniversary. Titled “Drink In America Presented by Coca-Cola,” the special editions of the long-running game show featured custom integrations designed to connect viewers with iconic American experiences through entertainment and travel-focused prizes.

The collaboration included a branded Coca-Cola wheel wedge offering trips to major U.S. destinations including Los Angeles, New York City, and Atlanta, Coca-Cola’s hometown. Contestants also had the chance to win a Jeep as part of the bonus round, while at-home audiences could enter the “Drink In America Giveaway” for opportunities to win trips to U.S. National Parks and Universal Studios.

Supported by Sony Pictures Television and tied to Coca-Cola’s role as a signature America250 partner, the campaign blended branded entertainment, patriotic storytelling, and experiential rewards to engage audiences nationwide. The integration was led by Sony Pictures Television’s brand partnerships and licensing division.