Professional Bio

Chris oversees marketing & partnerships for Valpak.  His team leverages Valpak’s proprietary data to develop engaging partnerships across entertainment, retail, CPG and cause based categories.  The delivery of your brand featured on the front cover of the iconic blue envelope can’t be missed by Valpak’s receptive audience of 40+ million upscale homes!

Work History

Valpak - Director of Promotions Responsible for strategic development of promotion plan inclusive of brand identity, media mix, partnerships and sales strategy to increase consumer engagement, product usage and channel sales. ·Product Development and Revenue: develop products to create new revenue streams for key industry verticals. Development included ideation, creative, pricing, market testing, lifecycle analysis and launch. ·Partnerships: develop integrated cross promotions and partnerships with blue chip organizations to elevate brand, generate members and gain media exposure while generating new and incremental revenue. Partners include: -Television Networks: CBS, TBS, TNT, HGTV, Food Network, ABC. -Music: Live Nation, BMG, iHeart Radio, Audacy -Streaming & Theatrical: Disney/Pixar, Paramount +, Warner Bros -Retail, package goods, & CPG: Wendy's, Crayola, Jolly Time, World Market ·Community & Cause: Stamp Out Hunger; the nation's largest one-day food drive sponsored by the National Association of Letter Carriers; Susan G. Komen, United Way Worldwide, Red Nose Day, Toys for Tots. ·Media Management-maximize B2C and B2B media exposure through partnerships, paid media schedule and product placement. ·Communications: responsible for the communication and positioning of marketing programs to internal and external audiences to educate and stimulate action. ·Organization, Department and Team: developed an award winning marketing team with sense of purpose, self-direction and accomplishment. Champion cross-departmental operations teams to ensure flawless execution of developed campaigns.

Territory

I oversee consumer promotions and partnerships for Valpak. Our audience wants to know what’s new from entertainment, retail and CPG categories. We’ll use our data driven targeting plus a fun promotional overlay to drive consumer trial, viewership and purchase of your product!