Jamie H
Jamie H

Partnerships
Cakewalk Entertainment

Business Category:
Agency/Promotional Marketing

Company Website:
http://www.cakewalkentertainment.com

Work Phone:
(213) 509-9091

Professional Bio

Bringing brands together to maximize reach and engagement from concept ideation, partner identification, deal negotiation, to program execution and management.

Clients include King (Candy Crush Saga, Farm Heroes Saga, Pet Rescue Saga, Bubble Witch 2 Saga, Diamond Digger Saga and Candy Crush Soda Saga), Snapfish, 20th Century Fox, LazyTown, Saban, Sony Pictures Television.
Goals included but not limited to: Developing marketing partnership for clients for the purpose of acquiring new users, retain existing users and drive awareness and engagement.
Snapfish deals delivered and/or executed in a 12 month period include: Avis, McDonald’s, Mom365, L’Oreal, Huggies, Gerber, Highlights for Children, Lifetouch, Nestle, Scott Shared Values, Paramount Home Entertainment, The First Years, Pepsi, Vtech, Fantastic Sams, Detroit Zoo, BabyFirst, Frontline.

Execution tasks for Snapfish included but not limited to:
• CDA creation
• Review proposals with client to refine deal points and secure approvals
• Create creative briefs that outline timelines and artwork requirements
• Create partnership Terms & Conditions
• Work with clients in-house systems
• Work with client’s in-house creative to secure all necessary artwork approvals for creative
• Request coupon codes or promo codes and provide to partner
• Work directly with vendors for media buys, partnership design, photo contest and prizing
• Test partnership programs before they go live
• Field partner customer service issues and work with client’s Customer Service on issue resolution
• Work with client's international team on global partnerships and ensure a cohesive experience
• Set up redemption reporting
• Report bounty/CPA fees to partners based on reporting, help them get set up for invoicing
• Facilitate invoicing, W9s, and follow ups
• Send internal marketing alert email recapping each partnership to client’s teams
• Analyze results with client to determine best practices for future partnerships
• Prepare and maintain various reports for client summarizing partnership activities

Territory

In the United States only

Website and Social Media

Member Since:
2008-10-28
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