Petra S
Petra S

Founder and CEO
NEWSBROKER Public Relations

Business Category:
Agency/Public Relations

Company Website:

Professional Bio

NEWSBROKER® is a results-driven public relations company that provides dedicated expertise and international PR services by maintaining close-knit working relationships with professional international partners - with emphasis on German speaking countries, France, Italy, Eastern Europe and the USA. We are based in Vienna, Austria and have established a branch office in Cannes in the South of France. Our clients, including Top 500 (Abbott Diagnostics GmbH, Quelle Lebensversicherung AG life insurances, Diners Club Magazine, iDream Production Ltd. on the Cannes Film Festival) and middle-size companies, continue to confirm their trust in our services by doing business with us on a long-term and recurring basis. NEWSBROKER® was founded by a former German journalist and, as such, has first-hand expertise on communicating information in a precise manner so it will have maximum impact with its target audience. NEWSBROKER® prides itself on its ability to transform its clients™ information into newsworthy stories that deliver widespread exposure within their target markets and have relevance with key media. Our philosophy: No gossip, just news. NEWSBROKER® has maintained for more than ten years a wide range of press distributors and a close-knit network of contacts in the areas of health care, economics, travel and Lifestyles of Health and Sustainability (LOHAS). NEWSBROKER® is registered with the International Bureau of the World Intellectual Organization (WIPO) in the International Register of Marks. Petra Steinke, M.A., founder has 20 years multicultural experience in Journalism, Public Relations, Sales and Marketing. Her experience with corporations in media, publishing, consumer goods, and pharmacy, positions her to execute in a wide variety of industry sectors. With unique experiences that cover international markets such as German, Italian, Austrian and North American Markets, her detailed skills at developing the right PR campaign is incomparable. Extensive history of performance in Journalism, specialized fields lifestyle, wining & dining, and luxury travel for high-class economics magazines. She also spent few years in Italy (Turin, Milan) on the client side, as Sales & District manager for the German hard-discounter Lidl srl.

Work History

NEWS Verlag, Vienna, Austria Company of Bertelsmann Publishing House: Online-Editress, Responsible for the Up-Dates of the Top-Stories: Public Relations Consultant: Brand- and product Communications, Corporate Communications, media relations for: - medienhaus + partner GmbH Enterprise specialised in corporate communication (New Media, Print publishing, TV and Video) - Radda & Dressler GmbH Publishing house specialised in business journal - ET Mulitmedia AG, Publishing house specialised in business, lifestyle and highend-magazines: miss, Wienerin, business people... Lidl Italia srl. Milan, Turin Sales/Marketing-Trainee. District Manager: Responsible for three shops, controlled costs, inventory and 12 staff members.


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