Steve A
Steve A

Sr. Manager, Omni-Channel Retail Activation
Del Monte

Business Category:
Brand/CPG

Company Website:
http://www.delmonte.com

Work Phone:
(925) 322-1853

Professional Bio

Steve joined Del Monte in March 2011 and brings over 25 years experience in various promotional roles in the Shopper and Consumer Marketing arenas. He recently joined the Retail Activation Omnichannel team at Del Monte after leading Partnerships for over 12 years.  He is transitioning his role to Stacie Barra, who Steve has been mentoring for the past three years. With over 12 years at Del Monte, Steve has developed strong partnership relationships with other CPM companies featuring Food-First programming. The most visible program being the Green Bean Casserole Holiday partnership with Campbell's and French's as well as introducing a new For the Love of Sides Platform this past year, which is expanding partners and gaining momentum to became the next iconic holiday meal solution program.  Since joing the Marketing Partnership group, Steve has created programs with Vitamin-Bee, Six Flags, Legoland, Lime Media Experiential Marketing Group, and Superstore television show Product Placement team.  Prior to Del Monte, Steve worked at Heinz North America, as the Manager of Shopper Marketing for Ore-Ida, Heinz Frozen Snacks and Heinz Corporate Events, where he lead the transformation of the company's bundled strategy initiative and regained share leadership for Ore-Ida. Steve has worked for such companies as Disney, Nestle, American Greetings, Sony Pictures Entertainment, and the Los Angeles Times. Steve received his undergraduate degrees in Communications and Theatre from the University of Washington and his MBA from Pepperdine University.  He likes to have his picture taken by the Marketing Partnership photographer.

Work History

Heinz North America – Manager, Shopper Marketing
JWT Action – Senior Account Supervisor
McCann-Erickson – Account Supervisor/ Promotions Director
Los Angeles Times – Manager – Advertiser Promotions and Events
Buena Vista Home Entertainment – Manager, Planning & Operations
Walt Disney Imagineering – Architechural Planning

Territory

In the United States only

Website and Social Media

Member Since:
2011-10-27
Connect With Steve
Private Message
Ask me about:

Marketing Partnerships
Product Placement

Chat

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