Mike M
Mike M

Sr. Dir, Talent and Brand Integration
Premiere Networks

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Company Website:

Work Phone:
(818) 461-8284

Professional Bio

Passionate and experienced Marketing Director with over 15 plus years in the Music and Entertainment Industry. Proven ability in identifying product needs, spearheading successful marketing campaigns and projects on time and on budget, and displays grace under fire. Strong diplomatic ties with businesses, evoking partnerships with internal divisions. An effective brand ambassador building and maintaining quality business relationships through managing client relations. Brand Partnerships |Strategic Planning & Implementation |Marketing Campaigns |New Business Channel Development |Cross-functional Collaboration |Budget Management | Commercial/Digital/Radio Production | Public Relations | Artist Management | Promotional Partnerships | Vendor Management | Contract Negotiation

Work History

Premiere Networks / iHeartMedia -National Dir, Strategic Integrated Marketing & Promotions - Identify and execute integrated marketing and promotional opportunities across 4 nationally syndicated radio shows: Elvis Duran & The Morning Show, Big Boy’s Neighborhood, Jay Mohr Sports, Johnjay & Rich Show, Evolution with Pete Tong, and Sixx Sense with Nikki Sixx - Develop media partnerships for: Elvis Duran’s ‘Greg T’ Takes Over Atlantis Integration, Sixx Sense Bacardi Rum Partnership Integration, and Sixx Sense’s Suicide Squad Partnerships - Strategize brand message and content by analyzing target demographics in coordination with Show Producers - Continually evaluate and research competitors and industry trends establishing new business opportunities and potential marketing or music placement opportunities - Liaise for Operations and Sales Teams to effectively communicate priorities and marketing proposal feedback to ensure both marketing and sales initiatives are being met - Strategize and coordinate with various record labels, concert promoters, and artist management companies to set up and supervise timelines including content management, campaign execution, and drive consumer engagement - Develop marketing packages/nationwide promotions with Sales, Digital & Social Media, and Products Teams - Garner an average of 10,000+ national promotional entries with marquee clients: The Disney Company, Coca Cola Company, DreamWorks Animation, Live Nation, AEG, Rock N’Roll Fantasy Camp, Victory Motorcycles, NAPA Auto Parts, Walmart, , Relativity Media, 20th Century Fox Studies, Toys “R” Us, Universal Music Group, Sony Music Entertainment, Warner Music Group, Activision Blizzard, Pioneer Electronics, Hard Rock Café, Buffalo Wild Wings, The Recording Company, Country Music Awards, Virgin America Airlines, and Thompson Hotels

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