Professional Bio

Cheryl Grimley is Senior Vice President of Advertising Sales & Integrated Partnerships for Crown Media Family Networks. Owned and operated by Hallmark Cards, Inc., the company is home to three linear cable networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, as well as subscription streaming service, Hallmark Movies Now, and e-book division, Hallmark Publishing.

Based in Crown Media’s Studio City offices, Grimley spearheads the development and execution of strategic partnerships for the west coast advertising sales team. In addition, she executes all brand integrations into the company’s scripted and unscripted programming.  Working with new and existing partners, she is responsible for creating advertising solutions that will drive clients’ business goals.

Grimley joined Crown Media in 2012 as vice president of advertising sales & integrated partnerships and was promoted to senior vice president in 2017. Prior to joining the company, she was director, new business development for Viacom Media Networks where she created and sold highly customized marketing partnerships for Nickelodeon Network Group.

Grimley holds a bachelor’s degree from UCLA and master’s degree in business from University of Southern California.