Niki F - Marketing Partnerships

Niki F

Sr. Director
Universal Pictures

Business Category:
Entertainment/Theatrical

Professional Bio

As a Director on the Universal Global Marketing Partnerships team, Niki Freed is responsible for pitching and securing brand partners for the theatrical releases. She specifically focuses on Universal's Illumination slate; previous films including Sing 2, Minions: The Rise of Gru, and The Super Mario Bros Movie; and upcoming releases including Illumination's newest IP, Migration, and Despicable Me 4.

Partnerships

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Minions: The Rise of Gru and OLIPOP

Jurassic World Dominion and Kinder

HALLOWEEN ENDS and Meta’s Messenger

PUSS IN BOOTS: THE LAST WISH and Blue Apron

Universal Pictures’ KNOCK AT THE CABIN and Canon

Universal Pictures’ PUSS IN BOOTS and Build-A-Bear

Universal Pictures’ THE SUPER MARIO BROS. MOVIE and McDonald’s

Oppenheimer and Hamilton

STRAYS and Paw:20

TROLLS BAND TOGETHER and ShineWater

Nike and University of Oregon and MIGRATION

Girl Scouts and TROLLS BAND TOGETHER

Jersey Mike’s Subs and MIGRATION

THE MASKED SINGER and TROLLS BAND TOGETHER

Poppy & Pout and TROLLS BAND TOGETHER

Baskin Robbins and TROLLS BAND TOGETHER

MIGRATION and P&G’s Dawn

Universal Pictures and Volkswagen

Universal Pictures and American Red Cross

Universal Pictures and HIPPEAS

Universal Pictures and King’s Hawaiian

Universal Pictures and Kahala Brands (Cold Stone, Pinkberry, sweetFrog)

Universal Pictures and Waze

Universal Pictures and McDonald’s Corp.

Universal Pictures and BTS

Universal Pictures and Chiquita

Universal Pictures and Kinder

Universal Pictures and Frito-Lay

WICKED: PART 1 and Betty Crocker

WICKED: PART 1 and Ulta Beauty

WICKED and Absolut

WICKED and Hilton

Universal Pictures and Lexus

WICKED and Samsung

WICKED and LEGO

WICKED and Monopoly

WICKED and Build-A-Bear Workshop

WICKED and Walmart’s Great Value

WICKED and r.e.m. beauty

WICKED and Google Pixel

WICKED and Bloomingdale’s

DOG MAN and Crayola

HOW TO TRAIN YOUR DRAGON and JSX

HOW TO TRAIN YOUR DRAGON and Kung Fu Tea

HOW TO TRAIN YOUR DRAGON and Burger King

JURASSIC WORLD REBIRTH and Quaker Chewy Granola Bars

M3GAN 2.0 and Captain Morgan

HOW TO TRAIN YOUR DRAGON and Ad Council

JURASSIC WORLD REBIRTH and M&M’S

HOW TO TRAIN YOUR DRAGON and Baskin-Robbins

HOW TO TRAIN YOUR DRAGON and Waze

JURASSIC WORLD REBIRTH and Jeep

WICKED: FOR GOOD and Procter & Gamble

WICKED: FOR GOOD and Pernod Ricard

WICKED: FOR GOOD and National 4-H Council

WICKED: FOR GOOD and Lexus

WICKED: FOR GOOD and Wet Brush

WICKED: FOR GOOD and Le Creuset

WICKED: FOR GOOD and Mattel

WICKED: FOR GOOD and Swarovski

WICKED: FOR GOOD and TOCA BOCA WORLD

Five Nights at Freddy’s 2 and Popeyes

THE SUPER MARIO GALAXY and bubly

THE SUPER MARIO GALAXY MOVIE and Dippin’ Dots

THE SUPER MARIO GALAXY MOVIE and Feastables

THE SUPER MARIO GALAXY MOVIE and Old Spice

THE SUPER MARIO GALAXY MOVIE and McDonald’s Corp.

THE SUPER MARIO GALAXY MOVIE and General Mills

THE SUPER MARIO GALAXY MOVIE and Old Spice

YOU, ME, AND TUSCANY and OpenTable

YOU, ME, AND TUSCANY and Aperol Spritz and Cinemark

YOU, ME, AND TUSCANY and Marriott International

Universal Pictures and Sugarfina

MINIONS & MONSTERS and King’s Hawaiian

THE BREADWINNER and Fandango and All

MINIONS & MONSTERS and La Roche Posay

DISCLOSURE DAY and Dell

MINIONS & MONSTERS and Wendy’s

MINIONS & MONSTERS and GUESS JEANS

THE ODYSSEY and Klipsch

THE ODYSSEY and BERO

THE ODYSSEY and Saks Fifth Avenue

MINIONS and Grüns

MINIONS & MONSTERS and TRUBAR

Events Attended

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Industry Insight at Home: Casual Dining & Restaurants with Denny’s

Industry Insights at Home: TikTok

Industry Insights at Home: HP

2022 Brand Partnership Forum

2023 Marketing Partnerships Summit

2015 Industry Insights Summit

2023 Brand Partnership Forum

2025 Marketing Partnerships Forum

Member Since:

2019-03-12

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