Alita F
Alita F

CEO
Alita’s Brand Bar

Business Category:
Entertainment/Licensing

Company Website:
http://Alita's%20Brand%20Bar

Professional Bio

Entrepreneur and C-Suite executive,  globally respected branding expert, and Lehigh University M.B.A  Adjunct Professor, Alita Friedman builds brands into hundred-million dollar, household-name properties.  Alita has executed successful programs for marquee character brands, sports organizations, retailers, and celebrities including UGLYDOLL, the U.S. Open, CBS brand Star Trek, Hello Kitty, Warner Brother's DC Comics, the rock band KISS, Google Android, Makerbot 3D Printing, and Land's End. 

Known for the strength of her creative vision and comprehensive business plans, Alita is also a veteran spokeswoman with numerous media appearances over the past fifteen years, who develops and executes high-visibility and high-engagement campaigns across traditional and new media channels for her domestic and international clients. 

Alita is the Executive Board Treasurer and Secretary of the Women In Toys,  Licensing & Entertainment organization where she was honored with their 2013 Wonder Woman of Toys Award. 

CURRENT BRAND INITIATIVES:  

  • INKTOBER  (Global Drawing Challenge embraced by millions of artists from novice to expert)
  • MY SINGING MONSTERS (Top Rated Gaming App with over 90 MIllion Downloads)
  • CRAWFORD THE CAT (PreK- 1st Grade property focusing on buildin social/emotional skills)
  • DONNIE DRUTHER'S CHRISTOWEEN (in development)

 

 

Work History

2014-Current  CEO, Alita's Brand Bar

2003-2014  Chief Brand Officer, COO, CFO Pretty Ugly llc (owns brand Uglydoll)

1987-2001  Arthur Andersen LLP , C.P.A. 

Territory

Global

Website and Social Media

Member Since:
2019-11-06
Connect With Alita
Private Message
Ask me about:

Sponsorships
Licensing
Marketing Partnerships

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