Heidy M
Heidy M

VP Experiential Partnerships
Lime Media

Business Category:
Agency/Events & Experiential

Company Website:
http://www.lime-media.com

Work Phone:
1 (321) 666-3733

Professional Bio

Strategic Marketing and Brand Partnerships leader with 10+ years global and domestic with leading global companies including LIME Media | Experiential and formerly with The Walt Disney Company, Merlin Entertainments LEGO LEGOLAND, Madame Tussaud's), HIT Entertainment/Mattel, QVC The Shopping Channel, and Omnicom. Enjoys most having the opportunity to collaborate with colleagues and leading brands to play a part in bringing joy and creating memories fans and consumers across North America and globally. Also, a lover of the mountains and nature .. A Texan who calls her second home Montana, and resides in TX and Orlando, Florida ... a few nightly fireworks away from Cinderella's castle. 

Work History

Walt Disney Company – Global Strategic Marketing partnerships and Alliances Senior leader just prior to joining Merlin Ertertainments (the 2nd largest theme park company in the world) working with licensing, consumer products, imagineering, broadcasting, music and entertainment, parks and resorts, studios, CPG, and direct to consumer  businesses in the development of custom long term strategic brand and marketing partnerships.

Previously, developed direct to consumer business for HIT Entertainment (now Mattel) for 13 brands including Thomas the Tank Engine, Barney, Bob the Builder, Angelina Ballerina; followed by working on the Agency side helping brand’s grow their direct to consumer business through Omnicom Agency Targetbase.

Formerly, spent 10 years in UK, EU, Austral-Asia, and Asia launching QVC the Shopping Channel UK, TVSN Television Shopping Network Australia, Quantum TV Austral-Asia Short Form Tele-Shopping, and Telephony business in UK & Europe.

Territory

North America (US and Canada) 

Website and Social Media

Member Since:
2022-03-28
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