Professional Bio

Melissa Davidson is the director of Consumer Marketing for Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel. Davidson is based in Studio City and reports to Susanne McAvoy, executive vice president of marketing, creative, and communications.

In her role, Davidson oversees the development and execution of strategic consumer marketing campaigns that drive awareness and build the overall brand. Davidson is responsible for cultivating and implementing key partnerships and works closely with programming to identify opportunities. Davidson has contributed to key campaigns, which have earned Promax BDA Awards, Cablefaxies Awards, and a Mark Award. Previously, as manager of consumer marketing, Davidson managed various elements of the consumer media plan and corporate synergy marketing programs.

Davidson joined Crown Media in 2004 as a marketing coordinator. Davidson also held roles at Spike TV, Nickelodeon Animation Studios and Disney Channel.

Work History

Davidson is based in Studio City and reports to Susanne McAvoy, executive vice president of marketing, creative, and communications.

Territory

Responsible for Media, Advertising, Promotions and Strategic Partnerships for Hallmark Channel and Hallmark Movies & Mysteries.