Professional Bio

Crayola's mission is to help parents and educators raise creatively-alive kids by inspiring creativity and self-expression for children and adults around the world. As the Global Head of Partnerships and Promotions, Anna Roca curates exciting partnerships with brands eager to join Crayola in crafting a more imaginative and expressive world! Prior to joining Crayola, Anna was SVP of Global Marketing Partnerships at Disney; EVP of International Theatrical Partnerships at Twentieth Century Fox; and VP of Exhibitor Marketing at IMAX.

Work History

Anna Roca is an accomplished Global Partnerships executive with over 25 years of experience.

Currently, Anna serves as the Head of Global Partnerships at Crayola, where she spearheads the development and management of Crayola’s co-branded, promotional licensing partnerships with its partners.

Before joining Crayola, Anna served as EVP of International Film Partnerships at Twentieth Century Fox for 14 years.  Anna led theatrical film partnerships for all international territories outside the US and Canada, driving creative promotional campaigns for blockbuster films including AVATAR, DEADPOOL, X-MEN, ALIEN, GREATEST SHOWMAN, BOHEMIAN RHAPSODY, ICE AGE, SNOOPY and RIO.

Following Disney's acquisition of Fox in 2019, Anna Roca became the SVP of Global Film Partnerships at The Walt Disney Company.  She was responsible for running the promotions department, setting the promotions strategy, securing and negotiating partnership deals, and seeing them through creative execution for films under Disney Studios, Twentieth Century Fox, Pixar and Lucasfilm.

Throughout her career in the entertainment industry, Anna also ran the Partnerships & Promotions department for Twentieth Century Fox Home Entertainment; Exhibition Marketing at IMAX; and Integrated Marketing Partnerships at News Corp.

Anna Roca is a member of the Academy of Motion Picture Arts & Sciences, founded the Hispanic Council at News Corp, and is active in various Latin organizations throughout the industry.

Territory

As department head, Anna is responsible for overseeing promotional campaigns for films worldwide (outside US/Canada) including securing multi-million dollar partnerships and implementation of those campaigns internationally; as well as developing the Promotions Strategy and building creative materials and deliverables for all Fox films.