Professional Bio

Jessica Waldman is an Associate Manager of Strategic Partnerships & Alliances at Mattel, where she develops and manages partnerships across the company’s portfolio of iconic brands, including Barbie, Hot Wheels, and UNO. Her career has spanned multiple sides of the marketing ecosystem, from agency account management to integrated brand marketing and strategic partnerships. Before moving into her current role, she led global 360-degree marketing initiatives for Mattel franchises including Masters of the Universe and Barney, as well as creator campaigns and cross-platform brand activations. Her experience working across agencies, brands, and partners gives her a holistic perspective on what it takes to turn a strong idea into a collaboration that creates meaningful value for both brands and audiences. Jessica holds an MBA from Columbia Business School and a BA from Stanford University. She is passionate about the intersection of brands, culture, and collaboration and believes the strongest partnerships are grounded in shared value, thoughtful strategy, and a genuine understanding of the audiences they serve.

Territory

North America, Global