Company Type:


Type of Agency:
Promotional Marketing

1TwentyFour is the Strategy, Partnerships, and Innovation division of IGN Entertainment. Acquired by IGN in 2022, 1TwentyFour, a leader in developing award-winning strategic partnerships across Film, TV and Gaming, is now a part of the world’s number one games and entertainment media brand. 

1TwentyFour and IGN have a combined vision of coupling proprietary consumer data and consumer reach, alongside a passion for storytelling and matchmaking, to help brands and studios align to develop meaningful, targeted, and results-oriented campaigns spanning the physical and digital world.

Formed in 2016, 1TwentyFour has had the honor of representing clients across Film, TV, Gaming, and Technology, including Netflix, HBOMax, Peacock, Paramount, Skybound, AMD, DELL, Krafton, WB Games, and Square Enix, to name a few.

Together we now offer our partners access to an audience like no other, allowing us to create immersive and far-reaching integrated campaigns across our 35 platforms, reaching over 360M+ monthly users, in 112 countries.

About IGN and 1TwentyFour:

  • IGN has over 22.6M YouTube subscribers and more than 55M social followers. IGN’s content team developed over 82M minutes of content in 2022 with over 1.8BN views on YouTube alone. We also cover over 130+ events annually.
  • The IGN Store sold over 1.3M items in 2022 and generated over $100M in revenue.
  • 1TwentyFour has worked on over 100+ campaigns with brands ranging from 5Gum, Verizon, Vizio, Sony, Moet Hennessy, Yelp, 16 Handles, and Sperry, and more.
  • Most recently, 1TwentyFour formed a long-term strategic partnership with Six Flags Theme Parks and their new esix Esports arenas to develop and oversee all content streaming and media sales.
  • 1TwentyFour (IGN) and Westfield (URW) have formed a joint venture partnership to develop both physical and digital experiences in over 80 malls worldwide. 
  • IGN / 1TwentyFour has a global in-house media agency offering a vast array of creative solutions including production, branded content, custom creative, talent, white labeling, licensing, and influencer/creator management.

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