Peanuts Worldwide

Company Type:


Type of Entertainment:
Classic Characters

Charles M. Schulz first introduced the world to the Peanuts characters in 1950, when the Peanuts comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture.

The Peanuts characters have starred in television specials, full length feature films, and most recently, a STEM-focused series available on Apple TV+. They have lent their faces to nearly every category of product through a robust licensing program and have appeared on billboards and in commercials around the world with a wide range of promotional partnerships.

  • Top ten licensed property
  • 92% consumer awareness
  • 4 quadrant brand appealing to every demographic
  • Emmy award winning content on Apple TV+  with all new animated content launches in 2020 and 2021
  • Top-tier social media presence with best-in-class engagement – 17 million fans across platforms and 2+ billion impressions annually
  • Strong retail presence across all channels

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