Please note that you must be logged in to Marketing Partnerships in order to see and interact with members of this group. Plant-Based Meats are Sizzling! Bringing a new product to market is always difficult, but introducing a product, in a brand new industry is almost impossible. Impossible did it and the company's signature product, the Impossible Burger, was launched in July 2016.  While their plant-based burgers have been widely available in fast food outlets like Burger King and White Castle, Impossible foods are moving into stores everywhere. Thursday, May 7th: Partnerships with the Impossible! Introducing the Plant-Based Meat Business!  RSVP for this event or any future event: RSVP HERE This will be a live, Zoom meeting on Thursday, May 07: 4:00PM ET - 3:00PM CT - 1:00PM PT Join us for a special Industry Insights at Home session featuring the the VP of Communications at Impossible Foods, Jessica Appelgren, for a discussion about how Impossible has made brand partnerships a core growth strategy that's paying off in spades. Hear what they are doing as a brand innovator and their approach to expansion through integrated marketing. Featured Speaker: Jessica Appelgren, Vice President of Communications at Impossible Foods Jessica is a sustainability and social impact marketing communications leader, creating and scaling storytelling across channels, leading global corporate communications, and cultivating thought leadership. At Impossible Foods, Jessica leads a growing team in global communications for the company including; partnerships, press and media relations, celebrity/influencer programming, events, and environmental and social impact.