Industry Insights at Home: Insights on the Fitness Industry

June 11, 2020
Business City

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Insights on the Fitness Industry

As industries of all types struggled with abrupt closures of brick-and-mortar locations due to COVID-19, the $100 billion fitness industry was one of the hardest hit. The entire sector had to immediately pivot from physical gyms to home equipment to virtual workouts, and they did!

As a company known for making fitness fun and less intimidating, Planet Fitness took the time to reconnect with their members. Today, the company is adapting itself for the post-COVID world. New marketing partnerships and club offerings include their free, daily United We Move Home Work-Ins, a new content partnership with iFit, and the development of the Clean Thumb Club as they begin re-opening locations.

RSVP for this event or any future event: RSVP HERE

This will be a live, Zoom meeting on Thursday, June 11th, 2020 
4:00PM ET – 3:00PM CT – 1:00PM PT

Jamie Medeiros, VP of National Marketing at Planet Fitness

Jamie Medeiros will talk about the category as a whole and how Planet Fitness stands apart from the rest through innovative marketing partnerships that have made them a powerhouse in the space.

View Previous Industry Insights at Home Sessions

Current VIP and Corporate Members have access to recordings for ALL Industry Insights at Home sessions: View all sessions here.

  • April 23, 2020: Chuck E. Cheese Entertainment
  • April 30, 2020: Fandango & Fandango Rewards
  • May 07, 2020: Impossible Foods
  • May 21, 2020: Non-Profits Special Session
  • May 28, 2020: Denny’s
  • June 04, 2020: PlayMonster (Coming Soon)
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