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Job Details:
Title
Product Marketing Manager- Monopoly Go!
Level
Director
Type
Full Time
Compensation
$100,000 - $109,000
How to apply
URL
Company: Scopely
Company Description

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as “MONOPOLY GO!,” “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms–from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami™ that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

At Scopely, we care deeply about what we do and want to inspire play, every day – whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

Description:

Scopely is looking for a Product Marketing Manager to join our Monopoly Go! Team in Culver City on a hybrid basis, working 3 days a week from the hub.

Monopoly GO! is our new casual game and a key franchise that has just become Scopely’s largest game, enjoyed by millions of players. The team is based in Europe and the US, and works every day to create captivating new experiences for our players.

As a Product Marketing Manager, you will be a leader in player acquisition. This role will drive and defend the consumer advertising and brand marketing for a Scopely portfolio game, and must be able to deliver with hands-on management of creative execution, acquisition strategies, and promotion. The role will work in partnership with Creative, User Acquisition and ASO teams to build and optimise marketing and advertising that drives player awareness, interest and engagement!

What You Will Do

  • Test promo materials for your game – working closely with the IP-holder and Product team to get alignment and buy-in
  • Lead performance creative ideation with a firm grasp on the testing process & results reporting
  • Work closely with UA partner and Creative Lead and craft creative briefs for internal and external creative teams to ensure we produce resonant creatives across all performance channels – that are both on-brand and deliver excellent KPIs.
  • Lead, drive and refine team processes
  • Creatively iterate on channel strategy including ongoing hypothesis formation and calendar building
  • Key contributor to ASO testing roadmap and analysis
Qualifications:
  • 5+ years of digital marketing experience, preferably in apps, casual, board or social casino gaming, with a drive for crafting brand image and consumer engagements
  • Experience working with mass IP entertainment brands: film, TV, toy, or game brands is a benefit
  • Strong experience in developing/driving impactful creative campaigns and excellent creative and aesthetic judgment.
  • A KPI and results-oriented person, capable of driving both tactical optimizations and media mix strategy and recommendations.
  • Strong analytical skills
  • Desire to own projects through their full lifecycle: ideation, execution, and analysis.
  • Excellent written and verbal communication skills
Created On:
2024-05-16
Last Modified on:
2024-05-16
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