Location

Faisal Hussain Office Manager The L.A. Office

Job Details:

Company:

Description

The Brand Manager is responsible for managing the Company’s brands.  This position will develop plans that support brand objectives and will serve as the point-person for developing, implementing and executing marketing initiatives and activities for their assigned brand lines.  This position is also in charge of managing and developing P&L and driving market growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

  • Provide strategic thought leadership and planning to drive all brand initiatives, including brand development, brand transition, brand awareness, brand growth.
  • Research trends, consumer insights, competition, and gaps for assigned brands.
  • Develop and execute brand management plans, including but not limited to advertising, promotion, sampling, public relations, social media, and web and in-store.
  • Manage short-term and long-term strategy, planning and timelines.
  • Manage and develop assigned brands P&L and drive market growth.
  • Assist in the development of new products, working closely with the Product Development team.
  • Build a strong collaborative partnership with cross-functional team members and outside partners.
  • Regularly provide feedback in terms of process, barriers, scope changes, internal and external partner concerns and overall budget.
  • Work closely with sales team to recognize areas of growth and improvement.
  • Manage and enhance a product’s brand or reputation.
  • Coordinate objectives with Marketing, Product Development and Sales Departments.
  • Recommend and conduct market research, including focus groups, play testing, etc.
  • Identify brand-building areas.
  • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
  • Coordinate and oversee the execution of marketing plans, working with the Marketing team and outside partners.
  • Promote uniformity and consistency of brand.
  • Establishes attainable deadlines with supervisor that must be met.

ADDITIONAL SKILLS:

  • Working knowledge of computer software including MS Office and Internet
  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • In-depth understanding of the company’s current products and future concepts
  • A willingness to listen
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Professional judgment and discretion
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Ability to work in a team environment
  • Ability to work independently with minimal supervision
  • Perform other duties that may be assigned 

Qualifications

  • Bachelor's degree in Marketing or related field.  
  • 3-5 years of consumer goods experience.

Website and Social Media

http://PlayMonster.com

Created On:

Oct 28, 2019

Last Modified on:

Nov 11, 2019

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