The SVP of Communications will be responsible for the development of the Humane Society of the United States global communication strategy and will contribute to the organizational strategic planning process. He/she/they will develop a world-class communications plan for HSUS, and its related affiliates, directly managing communications activities that promote, enhance, and protect the organization's brand reputation.
In addition, she/he/they will be responsible for the development, integration, and implementation of a broad range of public relations, brand, and communications activities relative to the strategic direction and positioning of the organization and its leadership. This individual will be an ambassador for the organization and will need to build relationships with the media. The goal is to advance the organization's position with relevant constituents, as well as to drive broader awareness and donor support for the organization.
The SVP of Communications will be responsible for HSUS varied and integrated communications products and services including newsletters and other print publications; web, digital news, and other online communications; media and public relations; and marketing.
WHAT YOU’LL DO
Communications Strategy, Vision and Leadership
- Develop and implement an integrated strategic communications plan to advance HSUS brand identity; broaden awareness of its programs and priorities and increase the visibility of its programs across key stakeholder audiences.
- Create a marketing/public relations/brand strategy that will allow HSUS leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
- Identify challenges, emerging issues and, crisis communications needs faced by the organization. Work with the leadership team and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.
- Serve as communications counselor to HSUS leadership.
- Oversee development of all HSUS print communications, including the annual report, marketing collateral materials, and electronic communications including HSUS website and new media content; manage relationships with associated vendors.
- Serve as a spokesperson and lead point person on media interactions that help promote and impact the organization.
- Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting material as needed.
- Actively engage, cultivate, and manage press relationships to ensure coverage surrounding HSUS programs, special events, public announcements, and other projects.
- Oversee the day-to-day activities of the communications function including budgeting, planning, and staff development.
Creative Development/ Management
- Lead brand and creative strategy supporting the global strategic vision and business goals of the HSUS. This includes delivering creative content for: web, magazines, digital channels, events, and global brand amplification, ensures compliance with creative standards/brand guides by reviewing concept ideas and projects for strength of overall design concept, structure, uniqueness, logic flow and consistency.
- Develop overarching and campaign/initiative-specific brand plans that include specific goals, target markets and audiences, creative assets, performance evaluation, and optimization.
- Maintain positive internal and external client relationships. Present work product throughout the creative process; gain client buy-in and effectively respond to client questions and concerns. Build client trust!
- Manage a communications team to support the development and execution of the communications strategy.
- Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
- Mentor and develop staff using a supportive and collaborative approach consistently.
- Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and administer salary adjustments.
- Bachelor’s Degree in a related field or equivalent work experience required; advanced degree in related field strongly preferred.
- A minimum of twelve years of progressive experience in communications required. Experience in a nonprofit environment highly desirable.
- A minimum of seven years of management experience required.
- Proven grasp of the changing landscapes of communications and business and utilizing new technologies to advance organizational messaging.
- Extensive successful writing and editing experience with a variety of print and digital (e.g., newsletters, magazines, press releases, and annual reports) formats.
- Extensive knowledge of options and opportunities to pitch/publicize the organization’s mission, programs, and reputation, incorporating fundraising messaging to the public and constituents.
- In-depth knowledge of brand development and analyses to determine brand performance and competitiveness.
- Extensive knowledge of and the ability to effectively utilize member profiles and information to market the organization’s mission, programs and initiatives to increase fundraising opportunities.
- Superior leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results.
- Ability to stay abreast of trends and best practices in communications.
- Superior communication (written and verbal) skills with the ability to translate information into a meaningful, understandable context and message, regardless of the format (e.g., documents, public speaking situations, presentations, etc.)
- Knowledge of business operations, including effective budget development and management processes, as well as the ability to translate strategic thinking into action plans and related outcomes.
- A high level of confidence, integrity, interpersonal skills, and a professional executive presence for effectively interacting with and influencing others, internal and external to the organization, as well as for facilitating meetings and conducting public speaking/presentations.
- Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem-solving.
- Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables.
- Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities.
- Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.
- Demonstrated leadership in the areas of diversity and inclusion, including success creating and fostering diverse, inclusive, safe and supportive work environments.
- Ability to work effectively in a fast-paced, high-energy, demanding and deadline driven environment.
- Technical proficiency in the use of Microsoft Office (i.e., Word, Excel, PowerPoint, Outlook).
- The ability to work long hours should a crisis arise.
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