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Lisa Wuennemann Master Marketing Monster PlayMonster

Job Details:

Company:

Description

We need a fun, creative brand management expert to manage the Company’s brands. 


We need you to develop plans that support brand objectives and will serve as the point-person for developing, implementing and executing marketing initiatives and activities for your assigned brand lines. You are also in charge of managing and developing P&L and driving market growth.


WHAT YOU GET TO DO:

  • Provide strategic thought leadership and planning to drive all brand initiatives, including brand development, brand transition, brand awareness, brand growth.
  • Research trends, consumer insights, competition, and gaps for assigned brands.
  • Develop and execute brand management plans, including but not limited to advertising, promotion, sampling, public relations, social media, and web and in-store.
  • Manage short-term and long-term strategy, planning and timelines.
  • Manage and develop assigned brands P&L and drive market growth.
  • Assist in the development of new products, working closely with the Product Development team.
  • Build a strong collaborative partnership with cross-functional team members and outside partners.
  • Regularly provide feedback in terms of process, barriers, scope changes, internal and external partner concerns and overall budget.
  • Work closely with sales team to recognize areas of growth and improvement.
  • Manage and enhance a product’s brand or reputation.
  • Coordinate objectives with Marketing, Product Development and Sales Departments.
  • Recommend and conduct market research, including focus groups, play testing, etc.
  • Identify brand-building areas.
  • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
  • Coordinate and oversee the execution of marketing plans, working with the Marketing team and outside partners.
  • Promote uniformity and consistency of brand.
  • Establishes attainable deadlines with supervisor that must be met.

Qualifications

ou are an experienced marketer that is able to bring cross-functional team members together to achieve a common goal. You are keenly aware of the world around you and look for ways to learn from it. You can figure things out; creatively and positively respond to pressure beyond your control and still make things happen! You are trend-savvy and think broadly about the competitive landscape. You experiment and take risks, even when there is a chance of failure. You're comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence PlayMonster’s brand lines. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive team member with strong creative, financial acumen and strategic-based judgment.


QUALIFICATIONS

  • Bachelor ??s degree in Marketing, Advertising or related field. 
  • 3- years of progressive experience supporting a fully integrated marketing program
  • Experience in toy or entertainment brands strongly preferred
  • Strong research and analytical skills: Ability to manage a large amount of data and research and summarize it by drawing valid conclusions and recommendations for the company’s direction. 
  • Must be highly creative and resourceful with the ability to find new sources of information. 
  • Ability to demonstrate positive, confident, enthusiastic and energetic behaviors
  • Ability to prioritize according to deadlines. 
  • Working knowledge of computer software including MS Office and Internet
  • Excellent written and verbal communication skills
  • In-depth understanding of the company’s current products and future concepts
  • Budget-management skills and proficiency
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Ability to work independently with minimal supervision

Website and Social Media

http://PlayMonster.com

Created On:

Apr 14, 2020

Last Modified on:

Apr 14, 2020

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