Marketing Partnerships Marketing Partnerships


Kristie Tanner
Kristie Tanner Business Partnership Director The Humane Society of the United States

Job Details:

Title: Mobile Marketing Specialist



  • Working directly with the Mobile Marketing Manager to set up Broadcast and Peer-to-peer SMS and MMS campaigns in Upland Mobile Messaging (UMM) and Hustle. This includes creating broadcasts, testing campaigns, requesting design assets and other platform-specific duties;

  • Working with Campaigns and State Affairs staff to produce state-level SMS call campaigns in UMM. This includes creating Blackbaud and UMM target and suppression groups, developing advocacy messaging, recording talking points scripts and providing reports after each send;

  • Recording and analyzing SMS fundraising and advocacy campaign performance based on Luminate Online data exports; Providing reports and recommendations;

  • Monitoring and answering constituent SMS replies in UMM and Hustle;

  • Managing the current Broadcast SMS calendar using JIRA;

  • Creating and maintaining a calendar for Hustle SMS using JIRA;

  • Assisting in recruiting, managing and communicating with staff volunteers during Hustle Peer-to-peer SMS campaigns;

  • Assisting in maintaining communication with Upland Mobile Messaging and Hustle representatives;

  • Researching trends in mobile messaging and identifying potential opportunities.


  • High school diploma or equivalent required;

  • Bachelor ??s degree in Marketing, Communications, or another related field preferred, or equivalent work experience required;

  • Two years of experience in a marketing or fundraising department preferred;

  • Experience in writing marketing, advocacy and/or fundraising copy;

  • Experience in Broadcast and Peer-to-peer SMS marketing;

  • Experience with Blackbaud Luminate Online preferred;

  • Effective verbal and written communication skills;

  • Strong attention to detail;

  • Extensive knowledge of SMS/MMS messaging using an Android or iOS device;

  • Proficiency with Microsoft Office, especially Excel;

  • Strong organizational skills with the ability to multi-task;

  • Ability to work independently and as part of a team;

  • HTML/CSS proficiency desired.

Website and Social Media


Created On:

May 19, 2020

Last Modified on:

Apr 12, 2021

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