.
Andrew Gonzalez Recruiting Jam City

Job Details:

Company:

Description

As a Marketing Analyst, you will play a key role in driving marketing strategies and decisions for Jam City’s Publishing and Product Marketing teams. Working across a variety of projects, you’ll conduct detailed analyses to understand the impact of brand marketing, social, app store optimization (ASO), store featuring, and more.


You will be responsible for creating and monitoring dashboards, building complex data models and performing ad hoc analyses - with the goal of forecasting the impact and understanding the ROI of initiatives.


The ideal candidate works well in a highly collaborative environment and is able to drive their own projects independently. Strong mobile game knowledge is a must, as well as experience with product, digital marketing and direct response campaigns.

This position will be responsible for:

    • Advanced degree (or
      equivalent) in a quantitative field such as Statistics, Math, Economics
      or in Computer Science with Modeling/Data Science coursework
    • 4+ Years Work Experience in gaming or mobile gaming including experience with building predictive models
    • Advanced SQL skills & familiarity with Spark (Databricks in particular) a plus.
    • Familiarity with relational databases, data transformation, data mining, & ad hoc analysis
    • Advanced
      experience in Tableau or other similar visualization tool, spreadsheet
      analysis (e.g., Excel), presentation creation (e.g., PowerPoint)
    • Familiarity with analytics and marketing tools, as well as knowledge in mobile measurement tracking tools (Adjust, Tune, etc.).
    • Understanding of quantitative marketing concepts including CPI/CPM, LTV, ARPU, churn, conversion
    • Skilled
      in analyzing data & drawing appropriate conclusions. Able to
      effectively translate statistical findings to marketing strategies that
      will positively impact the business.
    • Ability to work with
      Database & Statistical applications; can automate routine procedures
      and create tools that increase productivity & efficiency.
    • Team oriented with the ability to prioritize and manage multiple projects in a fast-paced, fluid environment
    • Passion for mobile games,  able to represent multiple audience perspectives
    • Minimum of a Bachelor’s degree

Qualifications

    • Advanced degree (or
      equivalent) in a quantitative field such as Statistics, Math, Economics
      or in Computer Science with Modeling/Data Science coursework
    • 4+ Years Work Experience in gaming or mobile gaming including experience with building predictive models
    • Advanced SQL skills & familiarity with Spark (Databricks in particular) a plus.
    • Familiarity with relational databases, data transformation, data mining, & ad hoc analysis
    • Advanced
      experience in Tableau or other similar visualization tool, spreadsheet
      analysis (e.g., Excel), presentation creation (e.g., PowerPoint)
    • Familiarity with analytics and marketing tools, as well as knowledge in mobile measurement tracking tools (Adjust, Tune, etc.).
    • Understanding of quantitative marketing concepts including CPI/CPM, LTV, ARPU, churn, conversion
    • Skilled
      in analyzing data & drawing appropriate conclusions. Able to
      effectively translate statistical findings to marketing strategies that
      will positively impact the business.
    • Ability to work with
      Database & Statistical applications; can automate routine procedures
      and create tools that increase productivity & efficiency.
    • Team oriented with the ability to prioritize and manage multiple projects in a fast-paced, fluid environment
    • Passion for mobile games,  able to represent multiple audience perspectives
    • Minimum of a Bachelor’s degree

Created On:

Jul 15, 2020

Last Modified on:

Jul 15, 2020

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