HEAD OF RETAIL DEVELOPMENT(Corporate HQ - Easton, PA)
GENERAL SUMMARY:Sets the overall strategic retail direction for outbound licensing to deliver on established financial metrics/ growth. Directs team of retail development agents in the planning, coordination, and execution of customer presentations across the entire Crayola licensed portfolio of products. Prioritizes internal and external resources to maximize incremental retail placement. Approves executional plans for identifying, developing, defining, negotiating, and closing retail business relationships. Identifies and leads Direct-to Retail (DTR) program development.
PRINCIPAL DUTIES & RESPONSIBILITIES:
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