As a key member of the A&E communications team, the Director of Social Media will lead the Social Media Strategy team to develop and manage strategic campaigns and robust out-of-the-box creative plans for all projects. This position is responsible for developing, refining and measuring the effectiveness of the social media strategy for the network as well as overseeing its execution. The key objective of this role is to ensure that all social media efforts align with overall communication and marketing strategies for the brand to drive broader awareness and engagement. This individual should understand social metrics plus be current on changes to the social media landscape, industry platform updates and new techniques in consumer-facing social media. It is imperative that the Director of Social Media has a knowledge of the A&E show lineup and a passion for pop-culture and television. The ideal candidate should also be comfortable working directly with external partners including talent, producers and agencies.
This position reports to the Vice President of Public Relations.
Your role includes:
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