.

Location

Tuck Stevens Marketing Partnerships Host The L.A. Office

Job Details:

Company:

Description

Are you BIG on FUN? 
PlayMonster has a great opportunity for an Associate Brand Manager to
join our amazing Marketing team!  We
would love for you to work with us in Beloit, WI, if you can't make that work we may offer remote work for the right candidate!

What do you get to do? 
The Associate Brand Manager is responsible for supporting the growth of
Playmonster's brands. This position works closely with brand leaders in the
development and execution of brand objectives and serves as the point-person
for developing, implementing and executing marketing initiatives and activities for their assigned brand lines.

  • Support strategic thought leadership and planning to drive
    all brand initiatives, including brand development, brand transition, brand
    awareness, brand growth.
  • Research trends, consumer insights, competitive analysis,
    and gaps for assigned brands.
  • Develop and execute brand management plans, including but
    not limited to advertising, promotion, sampling, public relations, social
    media, web and retail.
  • Manage short-term and long-term strategy planning; closely
    monitoring timelines.
  • Create presentations and present new product development and
    brand marketing plans to sales team, buyers, and trade.
  • Assist in the development of new products and launch plans,
    working closely with cross functional teams such as Product development, Quality
    Assurance, Operations and Sales.
  • Regularly monitor and report concerns in terms of process,
    barriers, scope changes, internal and external partner concerns and overall
    budget.
  • Work closely with sales team to recognize areas of growth
    and improvement.
  • Manage and enhance a product’s brand or reputation. Promote
    uniformity and consistency of brand.
  • Recommend and facilitate market research, including focus
    groups, survey’s, play testing, etc.
  • Develop creative briefs for consumer packaging, advertising
    and promotions.
  • Ensure brand communication for areas of responsibility are
    consistent with the company and brand positioning.
  • Coordinate and oversee the execution of marketing plans,
    working with the Marketing team and outside partners. Work closely with third
    party vendors to plan and execute marking initiatives.
  • Establish attainable deadlines with supervisor that must be
    met.
  • Back-up to Licensing Coordinator

Qualifications

  • Bachelor’s degree in Marketing or related field
  • 1-2 years of consumer goods experience
  • Ability to effectively communicate ideas both visually and verbally.
  • Desire and aptitude to adapt quickly in a fast-paced, collaborative creative environment.
  • Self-motivated with a strong work ethic
  • High integrity, great sense of humor
  • Valid driver’s license
  • Ability to manage a large amount of data and research and summarize it by drawing valid conclusions and recommendations for the company’s direction. 
  • Must be highly creative and resourceful with the ability to find new sources of information.
  • Ability to demonstrate positive, confident, enthusiastic and energetic behaviors
  • Ability to manage multiple projects and prioritize according to deadlines.
  • Strong organization skills
  • Problem solving and troubleshooting capabilities, execution skills.
  • If working remote, must be able to travel to PlayMonster offices on a regular basis.

Website and Social Media

http://PlayMonster.com

Created On:

Feb 02, 2021

Last Modified on:

Feb 08, 2021

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