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Andrew Gormley
Andrew Gormley University of South Carolina

Job Details:

Title: Activation Manager

Company:

Description

Activation Manager –(EMEA)  

  • We are seeking an experienced Activation Manager for the EMEA region. Working with the Senior Manager, you will be responsible for executing our growth marketing strategy across the EMEA region, encompassing both customer acquisition and retention marketing. An extension of our Global Growth Marketing team, you will help build and drive efficiency and effectiveness through constant optimization and testing. This is a fast paced and highly energized environment where you’ll be working with some of the most creative individuals in the industry. So, if you have a passion for entertainment, video games and a pulse on new and creative trends in digital marketing, we encourage you to apply!


    Responsibilities

         Regional media plan creation and delivery

    • An extension of our Global Growth marketing teams, creating and executing our in-house digital plans (focus on EMEA specific partners and regional priorities).  

    • Performance digital media planning, buying and activation across our key digital channels (SEM, Social, and Programmatic).

    • Performance analysis of our media campaigns and reporting, insights and learning to internal stakeholders.

    • Ensuring all campaigns are managed to exceptional standards, utilizing all relevant, available and applicable optimization methods and management approaches to drive maximum performance and impact.

    • Work with our data scientists to understand what does and doesn’t work.

    • Develop and execute test & learn programs for the region to improve campaign performance, user conversion, retention, and monetization.

    • Understand the commercial requirements across the franchises, executing strategies, and facilitating internal understanding.  

    • Manage and maintain relationships with key vendors to maximize ability for execution and innovation.

      Coordinate and manage the activity in collaboration with all stakeholders

      • Working in partnership with our Strategic Planning and Operations team

      • Being in direct contact with our partners (key media vendors and internal contacts including Global HQ) to ensure the flow of media information.

      • Recommendation of guidelines and media processes to improve the performance of our regional campaigns.

      • Ensure high-quality work is delivered both internally and from our external partners.

        Analyze our Media actions and propose  strategic recommendations

        • Ensure visibility and integration of our in-house planning and buying to all of our paid media activity.

        • Production of high-quality reports, with complex analysis to support management decision-making.


Qualifications

Requirements

  • Degree  in advertising,  marketing  or communications.

  • You have?3+ years o ?performance digital planning and buying experience (media agency or in-house), executing acquisition and testing strategies geared at optimizing conversion, subscription, and revenue:

  • Expert knowledge of paid search, social and programmatic.

  • Experience of collaborating on a broader media plan (how digital works with traditional channels).

  • International media experience is a must.

  • A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS, Retention and LTV.

  • Proficient across the latest adverting technologies, including in-depth knowledge and experience of using and leveraging Google's platforms (analytics, tag manager, search, and DV360)

  • Posses a deep understanding of A/B testing and data driven optimization marketing.

  • You are an analytical problem solver with a track record of success in optimizing marketing strategies and programs that drive customer acquisition.

  • Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand.

  • Work collaboratively under pressure, with experience working on complex, international, large-scale, time-critical projects.

  • Excellent organizational skills and the ability to manage multiple internal and external stakeholders.

  • Detail oriented and able to work well under pressure, whilst managing multiple priorities in an ever-changing environment and meeting deadlines.


    Pluses

    • Passionate gamer with knowledge of Activision's games, products, and services.

Created On:

Apr 22, 2021

Last Modified on:

Apr 22, 2021

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