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Andrew GormleyAccount Coordinator - Sponsorship Marketing
Title: Salesforce Reporting & Campaign Manager
Design, implement, and report on numerous personalization journeys for consumers and guests that take place in advertising, on our website, in our mobile app, across our guest portals, and in our parks leveraging Salesforce Interaction Studio, Salesforce Marketing Cloud, and related
Create and disseminate regular reports about our guests, including: Demographics and psychographics (in conjunction with research team); Behavior in our parks, including in-park spending; Engagement with our campaigns and programs; Loyalty and retention; Lifetime value
Create and maintain scoring systems relative to engagement, likeliness to churn, in-park spending, etc to allow us to more effectively target consumers
Create actionable segments that can be used for advertising, sales, email, and other channels
Regularly report on Membership churn (voluntary and involuntary)
Develop metrics to determine our best and worst customers for targeting purposes
Create reports to help drive insight into guest spend at the park, loyalty program usage, and other key guest experience analytics
Partner cross-functionally to build personalization use cases that span entire guest experience.