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Liz EllisCorporate Brand Partnerships Manager
Title: Director, Cause Marketing
About the Job
Heifer International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
This position will lead the Cause Marketing Team fundraising efforts to build brand partnerships with corporations to help them meet their corporate social responsibility goals using cause marketing, employee engagement, and corporate philanthropy. This role oversees CRM strategy and budget, including but not limited to leading prospecting strategy, developing employee engagement and cause marketing campaigns, management of current Tier One CRM accounts, and leveraging current consultants to raise revenue and awareness. Team Annual Revenue – Up to $9M
ESSENTIAL CHARACTER TRAITS
Innovative, self-starter, sales-minded, changemaker, strategic, problem solver, ever-evolving, tenacious, inquisitive, energetic, and personable.
RESPONSIBILITIES & DELIVERABLES
A. Monitor, grow and adapt long-term strategic plans for Cause Marketing partnerships (20%)
Develop overall fundraising plans and strategies to deliver significant growth in Cause Marketing partnerships.
Relationships will encompass corporate philanthropic giving, cause marketing and employee engagement.
Conducts ongoing analysis of ways to broaden partners’ support within the integrated teams at Heifer – GPA, Foundation, Transformational Philanthropy and all internal teams.
On-going monitoring of best-in-class CRM and partnership practices.
Responsible for overall team revenue targets of up to $9M annually.
Manage expense and revenue budgets to meet financial targets.
B. Grow existing clients and new partnerships to increase our fundraising efforts (35%)
Continuously manages prospects to develop new donor relationships. Actively manages and solicits six to seven-figure gifts for new donors and existing accounts.
Identify and cultivate corporate brand partners as part of an overall expansion strategy to raise awareness and funding for Heifer
Develop cause marketing and employee engagement plans for Brand Partners that create win-win scenarios.
Conduct corporate prospect research, develop materials and presentations for prospect and partner meetings
Research and respond to partnership inquiries in a professional and timely manner, providing briefing overviews and directing to appropriate staff or handling yourself as necessary
Develop and manage a series of turnkey cause marketing programs
C. Provide stellar stewardship and account management of secured partner programs (35%)
Deliver excellent account management support for broad range of Tier One CRM corporate partners, assisting with reporting, stewardship and responding to requests as needed
Drive value for corporate partners to increase the likelihood of long-term partnerships that grow over time.
Continue to create opportunities for partners to further their giving.
Ensure analytics and contacts are monitored in BBEC, facilitating reports as necessary
Oversee contract process for new corporate partners, consultants, and agency relationships
Review cause marketing collateral and marketing materials and provide feedback to ensure materials reflect team priorities and guidelines
Includes leading the strategy to digitize and fundraise through new Read to Feed platform.
D. Collaborate cross-functionally across the organization to maximize cause marketing efforts (10%)
Work with internal teams to identify new opportunities and create innovation to translate customer’s needs into win-win partnerships where our mission overlaps.
Represents the corporate partnership function on cross-functional teams and special projects, as needed.
a) Minimum Education of Bachelor’s Degree
b) Eight plus years of experience in fundraising, sales, or business development experience (non-profit or for-profit).
c) Fundraising or business development experience in a complex environment, including a track-record of securing and working with new donors.
d) Demonstrated experience meeting or exceeding annual team goals of up to $9M. Including managing a team that is securing six to seven-figure gifts.
e) Experience building and executing national cause-marketing campaigns preferred.
f) Experience building multi-faceted, holistic partnerships with corporate donors.
g) Superior relationship management and donor stewardship skills.
h) Strong negotiation skills based on a win-win philosophy, where customer’s needs overlap with the mission
i) Proven ability to create and launch new marketing campaigns.
j) Well-versed in general fundraising and cause marketing industry trends, best practices, and emerging strategies.
k) Ability to manage multiple tasks simultaneously and thrive in a fast-paced environment.
l) Strong customer service orientation toward colleagues, network food banks, donors and vendors.
m) Learning agility: able to continuously learn and articulate a complex, evolving body of work.
Most Critical Proficiencies
Ability to think creatively and progressively at the intersections of philanthropy, sales, marketing, business, and mass market.
Market analysis and content creation – ability to assess marketplace, identify opportunities, and create pitches for prospective partners.
Ability to work and make judgments independently and take initiative as a self-starter
Positive outlook and exceptional interpersonal skills; ability to work with individuals at all levels of the organization
A creative approach to problem-solving and willingness to challenge the status quo
Excellent presentation and negotiation skills
Ability to multi-task and see projects through from beginning to end with strong attention to detail. Organize work, prioritize, and delegate to meet deadlines, and make timely decisions with sound judgment
Anticipate the needs of the partners and proactively address them
Ability to work with multicultural and diverse teams
Essential Job Functions and Physical Demands
Ability to maintain sensitive and confidential information.
Excellent analytical, interpersonal (both oral and written), and organizational skills, with the capacity to work cooperatively with a wide range of people representing diverse cultures and beliefs.
Ability to work independently with minimal supervision, while being a good team player capable of responding quickly to fundraisers’ needs and requests in a fast-paced and highly interactive environment.
Constant face-to-face, telephone and electronic communication with colleagues and more limited contact with the public.
Willingness to travel domestically (15%) and internationally as needed