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The Sr. Manager of Alliance Marketing Partnerships & Promotions will work closely across all areas of TWDC’s Parks and Corporate Alliances related business units, along with internal and external creative teams, to create mutually beneficial long or short-term promotional campaigns for our Corporate Alliance partners.
This position will be responsible for tracking WDPR strategic marketing initiatives, partner opportunity pitches, and tactical execution for TWDC’s Corporate Alliance partners. In collaboration with the Alliances Account Management teams, key responsibilities will include strategic planning, presentation and sell-in of proposed Alliance partner promotional opportunities, and program execution of groundbreaking promotional campaigns.
In doing so, this role will identify unique partner initiatives and promotional opportunities with Parks across multiple domestic and regional activations including but not limited to national and local media promotions, on-air radio, tours, consumer incentives, social media executions, and experiential and in-Park activations.
Basic Qualifications :
Required Education :
Bachelor’s Degree or equivalent experience