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Marketing Partnerships Marketing Partnerships

Location

Nicholas F.
Nicholas F. Marketing Assistant The L.A. Office

Job Details:

Title: Associate Manager, Global Brand Marketing and Social Impact (Barbie)

Company:

Description

The Opportunity: 


Barbie is the most iconic doll brand in the world and the #1 girls brand globally. From engaging content to gaming to the new theatrical, be a part of this innovative brand that leads with purpose to inspire the limitless potential in all kids. The Global Brand Marketing team sets the brand strategy, developing products and marketing plans for regional teams to execute in market. The Associate Manager, Global Brand Marketing will be a pivotal member who will provide strategic thinking and drive key planning and activations across a variety of platforms and initiatives.


What Your Impact Will Be: 



  • Support the launch of the new theatrical and introduce new high impact campaigns and strategies such as the Barbie Dreamhouse.

  • Work closely with the Manager, Global Brand Marketing to strengthen brand perception by supporting the execution of purpose-driven brand campaigns and key initiatives for Barbie’s social impact programs focused on girl empowerment (The Barbie Dream Gap Project) as well as diversity and inclusion.

  • Ensure all brand marketing projects are supported by business strategy, objectives, and insights.

  • Synthesize multiple data points and needs from various teams to create strategic POV/narrative and ensure integrity of narrative is maintained throughout.

  • Translate consumer and business insights into strategic, clear marketing briefs.

  • Work closely with cross-functional partners (content, distribution, marketing communications, digital, PR, product marketing, consumer products) throughout the global marketing plan development and launch process.

  • In partnership with the Manager, manage the overarching marketing calendar to drive alignment across global markets.

  • Independently complete consumer and competitive research projects; provide recommendations to support brand development. Able to synthesize various data inputs and provide easy-to-digest insights and actionable steps.

  • Collaborate with global subsidiaries to address global needs and market feedback; support global information needs.

  • Act as point of contact for brand inquiries and dissemination of brand information and assets.

Qualifications

What We’re Looking For: 



  • 5+ years (2+ years with an MBA) experience in brand marketing, Corporate Social Responsibility/purpose-driven marketing, and/or franchise management/marketing.

  • Thorough understanding of marketing mix and KPIs.

  • Experience analyzing data and managing financials.

  • Ability to synthesize data and pull insights to create recommendations.

  • Strong skills presenting in front of large groups.

  • Highly organized, independent and detail oriented with strong follow up skills.

  • Strong time management, planning, and project execution skills.

  • Excellent written and verbal communication skills.

  • Strong interpersonal skills with the ability to build solid collaborative relationships.

  • Strong presentation builder – able to effectively summarize detailed information into a presentation with clear narrative flow, succinct takeaways, and impactful visuals.

  • Proficiency in Outlook, Word, Excel, and PowerPoint.

Website and Social Media

Date Posted: Aug 15, 2022

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