Marketing Partnerships Marketing Partnerships


Nicholas F.
Nicholas F. Marketing Assistant The L.A. Office

Job Details:

Title: Licensing Associate, Softlines



The Peanuts Worldwide team is looking for a Licensing Associate, Softlines! Reporting to the VP, Global Fashion, Home & Collaborations, the Licensing Associate, Softlines will be responsible for building and managing Peanuts' domestic licensing program. In this role, you will directly manage existing partners, prospect and secure new licensees in addition to working closely with other Peanuts departments to bring our Softlines products to life!


  • Manage the day-to-day business for Peanuts licensees in the following categories:

  • Accessories, Health & Beauty, Crafts

  • Support VP with select apparel licensees as identified

  • In collaboration with the Softlines team, identify, pitch, and sign new licensees tied to specific revenue goals and annual growth for the overall Peanuts Worldwide domestic business

  • With the support of the VP, manage day-to-day business, including all aspects of category management: financials, contracts (new deals, amendments and renewals), category analysis, product development strategy, and retail placement

  • Partner with VP, Global Fashion, Home & Collaborations to develop strategies for categories at all levels of retail and ecommerce

  • Manage and curate our Lifestyle page (‘Snoopyinfashion’) on Instagram

  • Update and maintain all internal documents and trackers

  • Oversee new contract negotiations, ensuring terms meet the company requirements and overall business objectives

  • Limited domestic travel is required


  • Experience in licensing, retail, sales buying or brand management

  • Experience pitching properties, securing deals, negotiating deal points and managing licensees; preferably in character or entertainment

  • Proven track record of establishing strong relationships and contacts with key players across softlines categories; retail relationships are a plus

  • Motivated self-starter who demonstrates strong initiative, creativity and excellent work ethic

  • Flexible team player with positive attitude and ability to work collaboratively across the company

  • Strong organizational skills and ability to think strategically to complete tasks in a timely fashion

  • Strong attention to detail and a high level of administrative organization

  • Exceptional verbal, written and interpersonal skills

  • Problem solver that acts decisively and demonstrates good judgement

  • Thrives in a fast paced, changing environment that necessitates working on many different projects simultaneously

  • Proficient in MS Office programs (Outlook, Excel, PowerPoint)

  • Social media experience, an asset

Website and Social Media

Date Posted: Feb 08, 2023

Marketing Partnerships is powered by

LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.