With your free profile, you have access to the first 4 items in the newsfeed, all of the Featured items on the site (including everything to the left of the Newsfeed), all Opportunities, RoadShow On-Demand Presentations, and more! Check back often as we add new content constantly!
For even more access, including 25+ years of partnership research and the ability to connect with Opportunity owners, unlock the benefits of VIP Membership today!
Connect with thousands of marketing partnerships leaders Direct Message decision makers about partnership opportunities Research over 25 years of partnerships Watch hundreds TV spots and promotional video
Only Client-Side Brand, Entertainment and Non-Profit marketers may register for this event. Entertainment Companies & Non-Profit Organizations MUST BE Corporate Members of The L.A. Office to attend. If you are not a member, email us at email@example.com for registration information.
If you need to make changes to your registration, or have any questions, contact us at firstname.lastname@example.org. Cancellations must be received at least 45 DAYS prior to the event in order to receive a refund. The L.A. Office will issue a refund less a $100 processing fee per registration. Please note that no credit vouchers or refunds are available for cancellations less than 45 DAYS before the event. Transfers to another participant within your company are welcome up to two weeks prior to the event for a fee of $75. The L.A. Office will try to make all necessary adjustments, however, we may not be able to revise some printed materials. In the case of unforeseen circumstances, The L.A. Office reserves the right to alter the venue and/or speakers at any time. If for any reason The L.A. Office must cancel this event, The L.A. Office accepts no responsibility for airfare, hotel or other costs incurred by registrants, including sponsors, speakers and guests.
Your registration is not complete until you receive a confirmation email. You should receive this confirmation by the end of the next business day. If you do not receive this email, please check your junk folder and/or email us at email@example.com. We look forward to seeing you at the 2023 Marketing Partnerships Summit!
Thank you for submitting your job listing. Please provide your credit card information below, only hit Submit once. If you have any issues with payment or job post please contact us at firstname.lastname@example.org.
Must be able to commute to Burbank, CA on a hybrid work model in January 2023 (Tues/Wed office days, subject to change).
Reporting to the Sr. Brand Manager, the Associate Brand Manager will be an important global marketing role in the continued growth of the Sonic the Hedgehog brand globally across various businesses including games, consumer products, film, TV, animated content, consumer products, licensing, events, music, and emerging opportunities. This person will work with the Promotions/Partnerships/Brand teams to provide Brand support to help grow their respective businesses.
The Associate Brand Manager position will oversee the development and execution of the global marketing strategies for the entire Sonic the Hedgehog brand across all areas with the goal of celebrating the Sonic IP and entertaining, engaging, and educating new and existing audiences worldwide.”. The role will require experience in creative strategy and creative development, global ‘halo-brand development’, consumer marketing, franchise management and gaming.
The role requires an individual knowledgeable in creative production of advertising and core brand assets including but not limited to trailers (visual assets development), visual identity, advertising assets (digital and traditional), social media, and PR involvement.
This role will interface closely with teams in Burbank (CA), Orange County (CA), England and in Japan. A team is composed of thoughtful, innovative, flexible, supportive/very collaborative, and most importantly respectful people. We are looking for a team member welcoming and proponent of this work environment.
Duties and Responsibilities:
Collaborate on development of brand and marketing strategies for the overall Sonic brand and various areas of the Sonic business via lifecycle management.
Ensure business plan goals are met and budget management is achieved while maximizing global campaign effectiveness.
Partner closely with the cross functional and international teams to ensure development, marketing, and sales executions are integrated and aligned with the project’s strategic and financial goals.
Serve as the point person for marketing strategy and plan development to support the overall brand, and various internal Sonic teams including film, licensing, animation and emerging opportunities.
Drive and maintain the development of creative for campaigns, creative strategy/asset production, digital content, channel, promotions and first party partnership opportunities.
Support in various consumer research and business data analysis projects to intelligently develop marketing strategies & franchise planning.
Provide full support to large-scale events, production and promotions, broadcasting operations, sponsor relationships, program management, and player interfacing.
Identify areas of concern in the execution of all brand plans and course correct to maximize the success of the product.
Develops and manages creative assets for campaigns across multiple areas of the Sonic business. Delivers assets to internal partner organizations and external partners when necessary.
Understands the media landscape, recognizes opportunities, and demonstrates knowledge of booking creative and effective media campaigns.
Maintains creative agencies, media agencies, event agencies, and promotional partnerships.
Supports the development group to supply them with key consumer and marketing insight.
Champion and evolve the voice of the Sonic the Hedgehog brand for our core audience and the next generation of fans.
Assist in developing goals and objectives for support team members to improve worker efficiency and motivation.
Other duties as assigned.
Qualifications and Skills:
Proven track record of highly creative and imaginative campaigns showing strong results.
3-4+ years’ experience in marketing in a variety of roles potentially including game publisher marketing, creative and media agencies and/or consumer products is a plus.
Experience with both domestic and international marketing campaign spanning entertainment across games, film, television, animation
Bachelor’s Degree or equivalent experience in the field.
Experience working on major global gaming and/or entertainment brands with proven track record to achieve business goals.
Experience global marketing campaigns from the research and positioning stage through go-to-market and post-launch management.
Knowledge of the Sonic brand along with games/entertainment industries.
Ability to utilize budgeting programs (such as MS Excel), and analyze global budgets w/ some P&L experience.
Strong presentation skills including development utilizing programs such as MS PowerPoint, to help ideate and global brand plans.
Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics.
Experience in project management, analysis, and the ability to work with multiple teams.
Must provide evidence of ability to manage multiple projects in a fast-paced environment.
Highly effective oral and written communication skills, attention to detail and presentation skills to executive level team members.
Positive and professional attitude.
Independent worker with little or no supervision required and willingness to navigate areas of unfamiliarity.
Ability to coordinate execution of plans within budget, set timelines, and to meet deadlines without fail.
Ability to develop, pitch, and execute a marketing plan, delegating tasks and working with cross functional teams to ensure the vision is executed effectively to meet and exceed goals.
Knowledge of game development is a plus.
Creative agency and media agency background is a plus.
Must have experience working in a global environment.
Willing to work overtime and conduct meetings with Europe and Japan at off hours.
Occasional work over the weekend and travel may be required.
Microsoft Suite (including strong PowerPoint skills).
A/V creative process (including Key Art and trailer development).
Video game industry knowledge.
Digital and Traditional marketing (including Performance Marketing, Print and OOH)