Title: Product Marketing Manager - Licensing

Description

Get to know the role

• Job Title: Product Marketing Manager- Licensing


• Job Summary: Reporting to the Sr. Director, Merchandise and Retail Marketing, this role will focus on leading marketing and channel support for our Licensed Merchandise, Promotions, and Publishing in US, Canada, LATAM, and Australia. This position will also lead brand cross-category retail programs for anniversaries, movies, and major brand events.


• FLSA Classification (US Only): Exempt


• People Manager: No

What you’ll do

• Establish Merchandise Marketing objectives and strategies for Licensing and Publishing that align with company, business unit, and department goals.


• Develop annual marketing programs to promote key licensed products, collaborations, and promotions and increase prominence of Pokémon brand by strategically integrating key licensees like Jazwares, Mattel, and Funko.


• Lead planning with licensees’ retail teams and the Manager, Retail Marketing to develop, pitch, and execute cross-category to merchandising programs.


• Plan and execute high profile retail events for major brand initiatives, like anniversaries and movies, that increase our fanbase, cross product engagement, and fan interaction.


• Create merchandise and retail partner communication strategy and custom marketing materials including sales presentations, brand updates, and annual retailer tradeshows.


• Provide consumer insights and direction to TPCi Digital Marketing and Communication teams to develop effective consumer outreach across PR, Email, Online, and Social Media channels.


• Guide the Associate Product Marketing Manager in the execution of channel marketing programs including planning calendars, creations of designs and special art, usage guardrails, and design feedback/approvals.


• Analyze results of activations, provide updates across all functions, analyze results against planned KPI’s and total outcomes, report to partner teams and executives.


• Drive annual budgeting, review/approval, and compliance for all Licensing and Publishing marketing programs, providing updates and spending summaries.