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Job Details:

Title: Associate Product Marketing Manager - Sports Mobile Games

Level: Entry Level Type: Full Time Compensation: 85,000-105,000 / Salary How To Apply: Click button to apply Posted On: Aug 24, 2023

Company:

Name: 2K Address: 10 Hamilton Lndg Novato, California 94949 Metro Area: San Francisco-Oakland-San Jose, CA Company Description:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

Description

Marketing Campaign Strategy
- Coordinate marketing campaigns across product, UA, external partners and other cross-functional teams ensure projects are executed cohesively and on-schedule.
- Support PMM in developing and executing Go-to-Market plans that effectively drive business priorities and goals
- Support communication with licensor and internal teams, providing performance updates, upcoming initiatives, and pursuing opportunities to drive marketing KPIs
- Maintain key marketing/campaign documents including launch calendars, asset approval schedules, presentations and best practice overviews
- Develop and manage relationship with third party vendors and internal finance & legal teams
- Coordinate App Store Optimization testing, evaluate results and provide recommendations
- Work cross-functionally to ensure planning and marketing execution is aligned with strategic and financial goals

Creative Development
- Own creative development processes and partner with internal and external agencies to deliver on-time marketing assets across multiple channels.
- Asset Trafficking and Coordination – ensure asset/copy review and approval from key stakeholders in BU, studio and legal as required
- Ensure the creative development is brand consistent and aligned with the brand strategy

Market Research
- Compile a regular marketing research report with the latest marketing best practices and recommendations

KPI Evaluation
- Evaluate KPI performance and support PMM on recommendations
- Build an understanding of how different KPIs impact marketing performance

Qualifications

Bachelor’s Degree or equivalent in business or related field

2-4 years of experience in mobile marketing, product marketing or related field

Experience developing creative with internal teams or external agencies

Integrated Marketing experience including paid, owned and organic channels.

Fluent in Excel with the ability to turn data into actionable recommendations

Self-starter that stays on top of the latest mobile trends, and is comfortable working in a fast-paced and dynamic environment.

Strong organizational and project management skills

Excellent written and verbal communication skills

Ability to prioritize assignments to anticipate and meet multiple deadlines

Bonus Qualification

Experience supporting launching sports or mid-core mobile games

Passionate about Mobile Gaming

Familiar with 2K IPs, including NBA and WWE among others

Experience working with developers and licensors

Date Posted: Aug 24, 2023

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