Marketing Partnerships Marketing Partnerships

Job Details:

Title: Associate Product Marketing Manager - Sports Mobile Games



  • Marketing Campaign Strategy

    • Coordinate marketing campaigns across product, UA, external partners and other cross-functional teams ensure projects are executed cohesively and on-schedule.

    • Support PMM in developing and executing Go-to-Market plans that effectively drive business priorities and goals

    • Support communication with licensor and internal teams, providing performance updates, upcoming initiatives, and pursuing opportunities to drive marketing KPIs

    • Maintain key marketing/campaign documents including launch calendars, asset approval schedules, presentations and best practice overviews

    • Develop and manage relationship with third party vendors and internal finance & legal teams

    • Coordinate App Store Optimization testing, evaluate results and provide recommendations

    • Work cross-functionally to ensure planning and marketing execution is aligned with strategic and financial goals

  • Creative Development

    • Own creative development processes and partner with internal and external agencies to deliver on-time marketing assets across multiple channels.

    • Asset Trafficking and Coordination – ensure asset/copy review and approval from key stakeholders in BU, studio and legal as required

    • Ensure the creative development is brand consistent and aligned with the brand strategy

  • Market Research

    • Compile a regular marketing research report with the latest marketing best practices and recommendations

  • KPI Evaluation

    • Evaluate KPI performance and support PMM on recommendations

    • Build an understanding of how different KPIs impact marketing performance


  • Bachelor’s Degree or equivalent in business or related field

  • 2-4 years of experience in mobile marketing, product marketing or related field

  • Experience developing creative with internal teams or external agencies

  • Integrated Marketing experience including paid, owned and organic channels.

  • Fluent in Excel with the ability to turn data into actionable recommendations

  • Self-starter that stays on top of the latest mobile trends, and is comfortable working in a fast-paced and dynamic environment.

  • Strong organizational and project management skills

  • Excellent written and verbal communication skills

  • Ability to prioritize assignments to anticipate and meet multiple deadlines

Bonus Qualification

  • Experience supporting launching sports or mid-core mobile games

  • Passionate about Mobile Gaming

  • Familiar with 2K IPs, including NBA and WWE among others

  • Experience working with developers and licensors

Date Posted: Aug 24, 2023

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