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Tiger S.
Tiger S. Marketing Assistant The L.A. Office

Job Details:

Title: Manager, Global Product Marketing - NBA2K



We are seeking a dynamic Product Marketing Manager to play a pivotal role within the NBA 2K Marketing team. This individual will report directly to the Senior Manager, Global Product Marketing for NBA 2K and contribute to the overall success of the Product Marketing function. The primary responsibilities include orchestrating essential marketing campaigns to enhance adoption, engagement, and retention for NBA 2K, ultimately influencing significant business outcomes that fuel the game's growth.

As a key player, you will take charge of communication and prioritization among various teams such as Product, User Acquisition, Licensors, and other Cross-Functional units to align efforts with overarching business objectives. Your role will be instrumental in fostering collaboration and ensuring seamless coordination to drive the continued success and expansion of NBA 2K.

If you are passionate about marketing, thrive in a collaborative environment, and are eager to contribute to the ongoing success of NBA 2K, we invite you to join our team as the Product Marketing Manager.

What You Will Do      

  • Marketing Campaign Strategy

    • Support the team in developing and implementing Go-to-Market plans that effectively drive business priorities and goals.

    • Lead communication with licensor and internal teams, providing performance updates and upcoming initiatives and pursuing opportunities to drive marketing critical metrics.

    • Maintain key marketing/campaign documents, including launch calendars, asset approval schedules, presentations, and standard process overviews.

    • Develop and manage relationships with third-party vendors and internal finance & legal teams.

    • Coordinate App Store Optimization testing, evaluate results and provide recommendations.

    • Work cross-functionally to ensure planning and marketing execution are aligned with strategic and financial goals.

  • Creative Development

    • Own creative development processes and partner with internal and external agencies to deliver on-time marketing assets across multiple channels.

    • Asset Trafficking and Coordination – ensure asset/copy review and approval from key partners in BU, studio and legal as required.

    • Ensure the creative development is brand-consistent and aligned with the brand strategy.

  • Market Research

    • Compile a regular marketing research report with the latest marketing best practices and recommendations


  • 2+ years of experience in video game marketing

  • Experience developing creativity with internal teams or external agencies

  • Integrated Marketing experience, including paid, owned, and organic channels.

  • Fluent in Excel with the ability to turn data into actionable insights

  • Self-starter that stays on top of the latest mobile trends and is comfortable working in a fast-paced and dynamic environment.

  • Strong organizational and project management skills

  • Excellent written and verbal communication skills

  • Ability to prioritize assignments to anticipate and meet multiple deadlines

Bonus Points 

  • Experience supporting launching sports or mid-core mobile games

  • Familiar with 2K IPs, especially NBA2K

  • Experience working with developers and licensors

Date Posted: Jan 22, 2024

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