OSAKA, Japan--(BUSINESS WIRE)--Capcom Co., Ltd. (TOKYO:9697) today announced that Street Fighter 6, the latest title in the storied Street Fighter series, has sold over 1 million units worldwide.
Str...
Scent Theory, a leading manufacturer of fragranced personal care products, and Crayola, the beloved brand renowned for inspiring creativity, have combined their expertise in scent and color to launch ...
AB InBev, the world’s leading brewer, and the National Basketball Association (NBA), today announced a global expansion of its marketing partnership that will make Michelob ULTRA the exclusive and w...
IRVINE, Calif.--(BUSINESS WIRE)--Diablo® IV, the highly anticipated new installment of the iconic Diablo series, is now live. Already, it is Blizzard Entertainment’s fastest-selling game of all tim...
Picture this: You're driving along the desert highway toward your summer road trip destination. You're hungry, staring at the road ahead when you swear you see a beacon of your favorite travel snack, ...
BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s largest male grooming company and brand pioneer in gaming and esports, proudly announced the return of the highly anticipated Gillette Cup F...
Your favorite cereals just became your new favorite protein powders.
Six Star Pro Nutrition® and Kellogg’s® have teamed up to create the ultimate athlete’s dream: Frosted Flakes® and Froot Loo...
MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--Kohl’s (NYSE: KSS) announced today a more than $2 million donation to the American Cancer Society (ACS) over the next three years to further engage communiti...
Following the launch of the H&M Loooptopia experience on Roblox in January, H&M is proud to announce a new limited time experience in the metaverse, showcasing an exclusive Stranger Things sum...
SAN DIEGO--(BUSINESS WIRE)--Jack in the Box, Inc. (NASDAQ: JACK) recently announced their search for a permanent Gamer Jack has officially come to a close. The brand hired 22 year-old Twitch streamer ...
GREENSBORO, N.C.--(BUSINESS WIRE)--Global denim brand Wrangler® today announced a multi-year sponsorship of the Academy of Country Music (ACM) Awards and the Academy of Country Music. Aligning w...
SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Roku, Inc. (NASDAQ: ROKU) announced an expansion to Roku’s Smart Home lineup to include home monitoring devices, adding to the existing suite of security ca...
NEPTUNE CITY, N.J.--(BUSINESS WIRE)--Nylabone, an iconic brand in the Central Garden & Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA), announced a $25,000 donation to Best Friends Animal Society, a ...
WASHINGTON, May 8, 2023 /PRNewswire/ -- As inflation pushes prices higher, many families across the country are struggling to afford veterinary care, food and supplies for their beloved pets. Nowhere ...
Miller High Life and the maker of the Planters® brand are teaming up to toast life's simple pleasures. For more than a century, these iconic brands have been the cornerstone of good times spent toget...
OSAKA, Japan--(BUSINESS WIRE)--Capcom Co., Ltd. (TOKYO:9697) will celebrate its 40th anniversary on June 11, 2023, as the date marks forty years since the company’s founding on June 11, 1983. In rec...
HAMILTON, Bermuda, May 8, 2023 /PRNewswire/ -- PATRÓN Tequila, the world's No. 1 super-premium tequila1, is revving up its presence at F1 in a big way, announcing today its official partnership wi...
NEW YORK--(BUSINESS WIRE)--Today, Mattel, Inc.’s (NASDAQ: MAT) Barbie, the #1 fashion doll brand, and Boss Beauties, a top women-led web3 brand, are debuting their Boss Beauties x Barbie virtual col...
MIAMI--(BUSINESS WIRE)--Anyone can wear the mask (and crown) … will it be you? Burger King® – in co-promotion with Spider-ManTM: Across the Spider-Verse – is entering the Spider-Verse with a li...
NEW YORK--(BUSINESS WIRE)--St. Jude Children's Research Hospital® and iHeartCountry will celebrate their 10-year partnership at the 2023 iHeartCountry Festival on Saturday, May 13 in Austin, TX. The ...
SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the...
SONIC Drive-In to Partner with Sheryl Lee Ralph for Teacher Appreciation Week and Donate $1.5 Million to Support Public Schools on May 9
OKLAHOMA CITY--(BUSINESS WIRE)--For Teacher Appreciation Week...
GOLETA, Calif. and SALT LAKE CITY, May 4, 2023 /PRNewswire/ -- Performance footwear and apparel brand HOKA®, a division of Deckers Brands (NYSE: DECK), and mission-driven adventure brand Cotop...
GREENSBORO, N.C.--(BUSINESS WIRE)--Global denim brand Wrangler® today announced a multi-year collaboration with reigning CMA Female Vocalist of the Year, most nominated female at the 2023 ACM Awards ...
SAN FRANCISCO, May 2, 2023 /PRNewswire/ -- Instacart, the leading grocery technology company in North America, today announced the expansion of its partnership with PetSmart, the leading pet retail...
This spring, the mouthwatering fruit flavors of Jolly Rancher Gummies are getting paired with their most vibrant look yet thanks to new, limited-edition packaging featuring designs from boundary-break...
Sleepypod and its Collection of American Red Cross Co-Branded Products Emphasizes the Importance of Including Pets in Emergency and Disaster Plans
PASADENA, Calif.--(BUSINESS WIRE)--Sleepypod®, a c...
Leading Non-Alcoholic Craft Beer Maker Athletic Brewing and JetBlue Strike First-of-Its-Kind Partnership
MILFORD, Conn. and SAN DIEGO, May 1, 2023 /PRNewswire/ -- Athletic Brewing Company, Americ...
KATY, Texas--(BUSINESS WIRE)--Today, Igloo hosted its fourth annual Eco Event where attendees learned about the global impact of the cooler brand’s ongoing sustainability efforts and got a sneak pee...
Vizzy Hard Seltzer is bringing the heat this summer, and most certainly the vibes, with a new limited-edition summer flavor: Vizzy Orange Cream Pop Hard Seltzer and the debut of "Flavor For Every Vibe...
Chuck E. Cheese, the beloved family entertainment and restaurant brand, announced it's first-of-its-kind, Pop! Retro Chuck E. Cheese vinyl figure. Part of the brand's growing nostalgia memorabilia lin...
HARIBO, America's #1 gummi brand and inventor of the gummi bear, will post a first-of-its-kind social media video broadcast, "Good News Goldbears" on National Gummi Bear Day this Thursday, April 27. T...
TAIPEI, Taiwan & LOS ANGELES & SEATTLE--(BUSINESS WIRE)--On the heels of its inaugural trans-Pacific flight to Los Angeles, Taiwan-based luxury carrier STARLUX Airlines today announced anot...
NEW YORK--(BUSINESS WIRE)--Still sticky from its first-ever television spot, today, e.l.f. Cosmetics is leaning further into entertainment with the launch of its new digital series, "Vanity Table Talk...
WHP Global Announces Partnership with El Puerto de Liverpool to Bring Toys"R"Us® to Mexico for the First Time
NEW YORK, April 26, 2023 /PRNewswire/ -- WHP Global, the parent company of...
Rockstar Energy Drink is taking its "Fuel What's Next" campaign into the virtual world through a partnership with one of the most popular mobile games, PUBG MOBILE, bringing players an authentic Fuel ...
LOS ANGELES, April 25, 2023 /PRNewswire/ -- Hyundai Motor America announced the continuation of its partnership with Children's Hospital Los Angeles (CHLA), donating $150,000 to the Injury Preven...
Today, SNICKERS® Ice Cream, proudly part of Mars, announced an ice-cold partnership with the 2023 NFL Draft's coveted prospect Bryce Young, offering NFL fans a cool way to "chill out" with a first to...
See's Candies, the California-based candy company, unveils their first ever and newest item, the "Chocolate Shop" candle.
Experience the joy of walking into a See's shop in the comfort of your own ho...
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.
