Box Office: Olivia Wilde’s DON’T WORRY DARLING Ope...
Theatrical

Warner Bros.’ high-profile drama Don’t Worry Darling opened to an OK $19.2 million domestically from 4,114 theaters to win the weekend. However, the pic fell more than expected Saturday in a worri...

Hollywood Reporter
September 26, 2022

PetSmart Partners with Interior Designers Nate Berkus and Jere...
Household - Influencers - Partnerships - Pets - Press Releases

PHOENIX, Sept. 26, 2022 /PRNewswire/ -- PetSmart is elevating specialty pet and home décor with world-renowned interior designers Nate Berkus and Jeremiah Brent by launching an exclusive colle...

Faisal Hussain
September 26, 2022

Rihanna Posts NFL Football Pic, Confirming She’s the Next Su...
Branding - Influencers - Live Entertainment - Music - Online

After rumors swirled on Sunday morning (Sept. 25) that she was in discussions to headline the 2023 Apple Music Super Bowl Halftime Show, the 34-year-old superstar further stoked the chatter by sharing...

Billboard
September 26, 2022

Campbell’s Introduces FlavorUp! – An Innovative Ne...
CPG - Press Releases

CAMDEN, N.J., Sept. 26, 2022 /PRNewswire/ -- Today, Campbell's® introduced FlavorUp! cooking concentrate, an innovative new product line offered in three delicious varieties that elevates ever...

Faisal Hussain
September 26, 2022

Oprah Winfrey, Apple TV+ Ending Multiyear Content Deal
Streaming

Oprah Winfrey and Apple TV+ are ending their multiyear content deal, which was announced in 2018, sources confirmed to The Hollywood Reporter. Sources said Winfrey and Apple TV+ will continue to work...

Hollywood Reporter
September 26, 2022

Angry Birds Skateboards Bring the Mobile Game Outside
Branding - Esports - Gaming - Retail

Kids will be ready to take out some green pigs like never before with Rovio Entertainment and Capsule Skateboard’s new Angry Birds skateboards. There are seven skateboards in the new collection, in...

The Toy Insider
September 26, 2022

Cinnabon to Offer BOGO Deal for National Cinnamon Roll Day
Dining

In honor of the sweetest day of the year, National Cinnamon Roll Day on Oct. 4, Cinnabon is making it easy for fans to get their cinnamon roll fix. TWO BAKERY TREATS ROLLED INTO ONE SWEET OFFER From...

QSR Magazine
September 26, 2022

AC Milan Sponsors MonkeyLeague Tournaments After Signing Web3 ...
Esports - Gaming - Online - Sponsorships - Sports

Italian football club AC Milan has announced a partnership with Web3 game Monkeyleague to create a line of digital assets and fan experiences. The deal will see the football club’s real-life player...

Esports Insider
September 23, 2022

Boom Supersonic Signs SAF Offtake Agreement with AIR COMPANY
Press Releases - Tech - Travel

DENVER, Sept. 23, 2022 /PRNewswire/ -- Boom Supersonic, the company building the world's fastest airliner, optimized for speed, safety, and sustainability, announced at Climate Week NYC that it has si...

Nicholas Fox
September 23, 2022

Apple Music to Sponsor Super Bowl Halftime Show Amidst Push In...
Live Entertainment - Music - Sponsorships - Sports

Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, the NFL says over 120 million people watched the Super Bowl LVI halftime sho...

The Verge
September 23, 2022

Barbra Streisand to Release Legendary 1962 Greenwich Village N...
Influencers - Music

Barbra Streisand is dipping into her personal collection for the first official release of her legendary 1962 set at a Greenwich Village nightclub for the upcoming Barbra Streisand – Live at the Bon...

Billboard
September 23, 2022

Stüssy Teases Special-Edition Rolls-Royce
Automotive - Fashion

After offering a glimpse at their upcoming collaboration with Denim Tears and Our Legacy, Stüssy has now revealed what appears to be a custom Rolls-Royce. So far, no further details have been reveale...

Hypebeast
September 23, 2022

OpTic Gaming Signs Dairy MAX as Official Nutrition Partner
Esports - Gaming - Non-Profit

North American esports organization OpTic Gaming has announced dairy industry initiative Dairy MAX as its latest sponsor and official nutrition partner. The deal will see OpTic’s social media chann...

Esports Insider
September 22, 2022

Carvel Introduces Reese’s and Kit Kat Flavors for the Fa...
Beverages - CPG - Dining

Halloween is the season for ghosts, ghouls, vampires and witches - but most importantly, candy. To CARVELebrate peak candy season, Carvel is launching a new lineup of limited time fall treats featurin...

QSR Magazine
September 22, 2022

Grubhub+ Rolls Out Deal for Wendy’s Pretzel Bacon Pub Cheese...
Dining - Online

For the first time since 2021, Wendy’s Pretzel Bacon Pub Cheeseburger is back and Grubhub+ members can get in on an exclusive deal for the fan favorite burger. Beginning October 3 through October 9...

QSR Magazine
September 22, 2022

Pepsi Offers S’mores Collection to Kick Off Summer’s End
Beverages - Branding - Online

Pepsi will debut its Pepsi S'mores Collection today, the last day of summer, the company announced in an email. The limited edition Pepsi S'mores Collection features three flavors packed into 7.5-oun...

Fast Casual
September 22, 2022

Usher x Rémy Martin Brings the Flavor and Passion Behind Cogn...
Beverages - Branding - Influencers

House of Rémy Martin has brought rich flavors to the fine spirits market for centuries, but now for the first time, the brand has brought together the realms of art, cognac, and technology. This coll...

Hypebeast
September 22, 2022

This ‘Hocus Pocus’ Yahtzee Game Is a No.1 Bestseller on Am...
CPG - Streaming

Sarah Jessica Parker reprises her iconic role as Sarah Sanderson in “Hocus Pocus 2” next week, and brands have already capitalized on the anticipated release with their own product launches inspir...

Variety
September 22, 2022

Box Office Preview: Controversy-Ridden ‘Don’t Worry Darlin...
Theatrical

After weeks of making headlines for one controversy after another, director Olivia Wilde’s sophomore feature Don’t Worry Darling could surprise in its box office debut this weekend with $20 millio...

Hollywood Reporter
September 22, 2022

Southwest Airlines Launches Limited-time Tier Status Accelerat...
Press Releases - Travel

DALLAS, Sept. 21, 2022 /PRNewswire/ -- Southwest Airlines Co. ( NYSE: LUV) is rewarding its Rapid Rewards Members for their long-term support by giving them a limited-time incentive, making it easier ...

Nicholas Fox
September 21, 2022

Ted Lasso’s AFC Richmond is Coming to FIFA 23
Gaming - Sports - Streaming

EA has announced a number of deals about major teams and leagues being featured in the newest — and final — FIFA game. Now, we have news of a fake team — AFC Richmond, the fictional club from Te...

The Verge
September 21, 2022

Taco Bell Begins Debuts Category-First Plant-Based Steak
Dining

Taco Bell and Beyond Meat announced the unveiling of a first-of-its kind, category-disrupting product: Beyond Carne Asada Steak. Completely new yet expectedly flavorful, this plant-based protein will ...

QSR Magazine
September 21, 2022

Kellogg and Little Debbie Recreate Childhood Memories at the B...
CPG - Press Releases

BATTLE CREEK, Mich., Sept. 21, 2022 /PRNewswire/ -- Kellogg's® and Little Debbie® are bringing back sweet moments of nostalgia by expanding their lineup of classic treat-inspired cereals with their ...

Nicholas Fox
September 21, 2022

Pollo Campero Launches 2nd Annual Collectible Cup Benefiting S...
Beverages - Dining - Non-Profit - Press Releases

DALLAS, Sept. 21, 2022 /PRNewswire/ -- After raising nearly $50,000 from its first St. Jude collectible Care Cup in 2021, Pollo Campero has launched its second annual collectible Care Cup fundraiser i...

Nicholas Fox
September 21, 2022

Kesha and a Bunch of Drag Legends Join Forces in Trailer for H...
Influencers - Streaming

In the exclusive trailer for the first-ever Huluween Dragstravaganza, premiering Oct. 1 on the streamer, RuPaul's Drag Race favorites Monét X Change and Ginger Minj get sucked into a mysterious telev...

E News
September 21, 2022

Kahlana Barfield Brown Struts Her Style as the First Design Pa...
Branding - Fashion - Retail

Over the past few years, the world has seen a number of firsts, and the fashion realm has been no exception. From (custom) loungewear becoming the “it” ensemble of choice, to arm-length gloves and...

Complex
September 21, 2022

PacSun Ramps Partnership with Los Angeles Rams
Fashion - Non-Profit - Retail - Sports

Continuing its proud partnership with the Los Angeles Rams, PacSun has now marked its third annual sponsorship with $2 million USD in total product donations. The ongoing partnership between the Ameri...

Hypebeast
September 21, 2022

‘Beverly Hills Cop’ Original Cast Members Returning for Ne...
Streaming

Eddie Murphy is reuniting with his original “Beverly Hills Cop” co-stars — Judge Reinhold, John Ashton, Paul Reiser and Bronson Pinchot — for the upcoming sequel, “Beverly Hills Cop: Axel Fo...

Variety
September 21, 2022

Box Office: ‘Woman King’ Wows With $19M Opening, A+ Cinema...
Theatrical

The Woman King, starring Oscar-winning actress Viola Davis, conquered the domestic box with an opening of $19 million or more after earning a coveted A+ CinemaScore from audiences. Woman King came in...

Hollywood Reporter
September 20, 2022

QVC+ and HSN+ Streaming Experience Launches on Samsung Smart T...
Health & Beauty - Household - Online - Press Releases - Retail

WEST CHESTER, Pa., Sept. 20, 2022 /PRNewswire/ -- QVC® and HSN®, world leaders in multiplatform video commerce ("vCommerce"), have launched their interactive streaming shopping service on Samsung Sm...

Faisal Hussain
September 20, 2022

JCPenney Expands JCPenney Beauty Presence with Nationwide In-S...
Health & Beauty - Press Releases - Retail

LEWISVILLE, Texas--(BUSINESS WIRE)--Today, JCPenney announced its plans to debut JCPenney Beauty in its stores nationwide, following the initial introduction of the retailer-owned beauty experience in...

Faisal Hussain
September 20, 2022

Fashion Brands Are Launching Partnerships with Sustainable Log...
Fashion - Retail

Rebecca Minkoff, EB Denim and Rent the Runway are turning to services like package tracker Route and logistics company Olive for more sustainable shipping and packaging solutions. Route is working wit...

Glossy
September 20, 2022

7-Eleven Drops Lineup of Crocs
Fashion - Retail

Style meets the snack aisle with the all-new 7-Eleven X Crocs collaboration. The exclusive collection introduces three limited-edition styles, including Crocs' newest icon: the height-forward Mega Cru...

QSR Magazine
September 20, 2022

EA is Making a Single-Player Iron Man Game
Classic Characters - Gaming - Theatrical

EA is teaming up with Marvel to make a new single-player Iron Man game, EA announced on Tuesday. The game is being developed by Motive Studio, which is working on the upcoming Dead Space remake. EA i...

The Verge
September 20, 2022

Shake Shack Joins The Sims 4 Universe
Dining - Gaming - Online

Shake Shack is partnering with mod creators to build the brand’s very own Shake Shack location and menu items for The Sims 4. Before the metaverse, there was The Sims, the best-selling life-simulat...

QSR Magazine
September 20, 2022

Baby Yoda is a Tamagotchi Now
Classic Characters - Electronics - Pets - Streaming

It’s a wonder it took so long, but Grogu, better known as Baby Yoda, has now become a Tamagotchi. The virtual pet toy will let you take care of the Mandalorian’s cuter half by feeding it squid ch...

The Verge
September 20, 2022

Franzia Wines x BARK Collab to Deliver “Boos” This Hallowe...
Pets - Press Releases - Retail

LIVERMORE, Calif.--(BUSINESS WIRE)--Franzia Wines and BARK have teamed up to create a limited-time “BARK Red Blend” dog costume — named after fan favorite Franzia wine, Dark Red Blend — and Fr...

Faisal Hussain
September 20, 2022

HyperX Releases Limited-Edition HyperX x Naruto: Shippuden Gam...
Classic Characters - Electronics - Esports - Gaming - Press Releases

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the release of a limited-edition Naruto: Shippuden peri...

Faisal Hussain
September 20, 2022

Neiman Marcus and Brunello Cucinelli Debut First-of-its-Kind C...
Fashion - Press Releases - Retail

DALLAS, Sept. 19, 2022 /PRNewswire/ -- Neiman Marcus, in partnership with Brunello Cucinelli, announces the launch of the Muse of the West capsule collection with multi-channel storytelling and experi...

Nicholas Fox
September 19, 2022

40 Years of Phoning Home: Celebrating E.T.’s Anniversary in ...
Classic Characters - Theatrical - Toys

The collection of iconic moments and imagery from E.T. The Extra-Terrestrial is extensive, and for many, deeply resonant. It takes little more than a glowing finger, a red hoodie, a full moon, or a ha...

The Toy Book
September 19, 2022

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.