Capcom’s STREET FIGHTER sells over 1M units worldwide
Gaming - Press Releases

OSAKA, Japan--(BUSINESS WIRE)--Capcom Co., Ltd. (TOKYO:9697) today announced that Street Fighter 6, the latest title in the storied Street Fighter series, has sold over 1 million units worldwide. Str...

Angelina Luspo
June 7, 2023

Scent Theory and Crayola take multi-sensory journey through ka...
CPG - Household - Press Releases - Retail

Scent Theory, a leading manufacturer of fragranced personal care products, and Crayola, the beloved brand renowned for inspiring creativity, have combined their expertise in scent and color to launch ...

Sasha Villalobos
June 7, 2023

Michelob ULTRA becomes NBA’s first-ever global beer part...
Beverages - Branding - CPG - Press Releases - Sports

AB InBev, the world’s leading brewer, and the National Basketball Association (NBA), today announced a global expansion of its marketing partnership that will make Michelob ULTRA the exclusive and w...

Sasha Villalobos
June 6, 2023

Blizzard just launched DIABLO IV and it’s already the fa...
Gaming - Press Releases

IRVINE, Calif.--(BUSINESS WIRE)--Diablo® IV, the highly anticipated new installment of the iconic Diablo series, is now live. Already, it is Blizzard Entertainment’s fastest-selling game of all tim...

Angelina Luspo
June 6, 2023

Introducing The CHEEZ-IT Stop — Featuring ‘the Wor...
Automotive - CPG - Press Releases

Picture this: You're driving along the desert highway toward your summer road trip destination. You're hungry, staring at the road ahead when you swear you see a beacon of your favorite travel snack, ...

Nicholas Fox
June 5, 2023

Gillette celebrates return of Gillette Cup featuring FORTNITE
CPG - Esports - Gaming - Health & Beauty - Press Releases

BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s largest male grooming company and brand pioneer in gaming and esports, proudly announced the return of the highly anticipated Gillette Cup F...


May 31, 2023

STōK Cold Brew Coffee named official stadium sponsor of Wrexh...
CPG - Sports

WREXHAM, Wales--(BUSINESS WIRE)--Today, STōK Cold Brew Coffee, one of the largest and fastest growing cold brew coffee brands in the U.S., has been announced as the official sponsor of the Wrexham As...


May 25, 2023

Kellogg’s collaborates with Six Star Pro Nutrition to tu...
CPG - Press Releases - Retail

Your favorite cereals just became your new favorite protein powders. Six Star Pro Nutrition® and Kellogg’s® have teamed up to create the ultimate athlete’s dream: Frosted Flakes® and Froot Loo...

Sasha Villalobos
May 23, 2023

Kohl’s Announces More Than $2 Million Donation to Americ...
Non-Profit - Retail

MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--Kohl’s (NYSE: KSS) announced today a more than $2 million donation to the American Cancer Society (ACS) over the next three years to further engage communiti...

Owen Emerson
May 22, 2023

H&M brings STRANGER THINGS to Roblox for summer clothing ...
Fashion - Online - Press Releases - Retail - Tech

Following the launch of the H&M Loooptopia experience on Roblox in January, H&M is proud to announce a new limited time experience in the metaverse, showcasing an exclusive Stranger Things sum...

Sasha Villalobos
May 19, 2023

Jack in the Box announces full-time GAMER JACK, Twitch Creator...
Dining - Gaming - Press Releases - Streaming

SAN DIEGO--(BUSINESS WIRE)--Jack in the Box, Inc. (NASDAQ: JACK) recently announced their search for a permanent Gamer Jack has officially come to a close. The brand hired 22 year-old Twitch streamer ...

Angelina Luspo
May 11, 2023

Wrangler announces multi-year sponsorship of the Academy of Co...
Fashion - Music

GREENSBORO, N.C.--(BUSINESS WIRE)--Global denim brand Wrangler® today announced a multi-year sponsorship of the Academy of Country Music (ACM) Awards and the Academy of Country Music. Aligning w...

Owen Emerson
May 11, 2023

Roku partners with Wyze labs to introduce home security system...
Household - Tech

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Roku, Inc. (NASDAQ: ROKU) announced an expansion to Roku’s Smart Home lineup to include home monitoring devices, adding to the existing suite of security ca...

Owen Emerson
May 10, 2023

Best Friends Animal Society receives $25,000 donation from pet...
Non-Profit - Pets

NEPTUNE CITY, N.J.--(BUSINESS WIRE)--Nylabone, an iconic brand in the Central Garden & Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA), announced a $25,000 donation to Best Friends Animal Society, a ...

Owen Emerson
May 10, 2023

The Humane Society launches More Than A Pet campaign
Non-Profit - Pets - Press Releases

WASHINGTON, May 8, 2023 /PRNewswire/ -- As inflation pushes prices higher, many families across the country are struggling to afford veterinary care, food and supplies for their beloved pets. Nowhere ...

Angelina Luspo
May 10, 2023

Miller High Life and the Planters brand are “A Match Mad...
Beverages - CPG - Press Releases

Miller High Life and the maker of the Planters® brand are teaming up to toast life's simple pleasures. For more than a century, these iconic brands have been the cornerstone of good times spent toget...

Sasha Villalobos
May 10, 2023

Capcom celebrates 40th anniversary with launch of Capcom Town
Gaming - Online - Press Releases

OSAKA, Japan--(BUSINESS WIRE)--Capcom Co., Ltd. (TOKYO:9697) will celebrate its 40th anniversary on June 11, 2023, as the date marks forty years since the company’s founding on June 11, 1983. In rec...

Angelina Luspo
May 10, 2023

PATRÓN Tequila becomes the official spirits partner of the F1...
Automotive - Dining

HAMILTON, Bermuda, May 8, 2023 /PRNewswire/ -- PATRÓN Tequila, the world's No. 1 super-premium tequila1, is revving up its presence at F1 in a big way, announcing today its official partnership wi...

Owen Emerson
May 9, 2023

Mattel launches virtual collectibles Barbie line with web3 bra...
Tech - Toys

NEW YORK--(BUSINESS WIRE)--Today, Mattel, Inc.’s (NASDAQ: MAT) Barbie, the #1 fashion doll brand, and Boss Beauties, a top women-led web3 brand, are debuting their Boss Beauties x Barbie virtual col...

Owen Emerson
May 9, 2023

Burger King & Sony team up on SPIDER-MAN: ACROSS THE SPID...
Dining - Press Releases - Theatrical

MIAMI--(BUSINESS WIRE)--Anyone can wear the mask (and crown) … will it be you? Burger King® – in co-promotion with Spider-ManTM: Across the Spider-Verse – is entering the Spider-Verse with a li...

Angelina Luspo
May 8, 2023

St. Jude Children’s Research Hospital & iHeartCount...
Music - Non-Profit - Podcasts - Press Releases - Streaming

NEW YORK--(BUSINESS WIRE)--St. Jude Children's Research Hospital® and iHeartCountry will celebrate their 10-year partnership at the 2023 iHeartCountry Festival on Saturday, May 13 in Austin, TX. The ...

Angelina Luspo
May 8, 2023

Pottery Barn partners with Ayesha Curry’s brand Sweet Ju...
Household

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the...

Owen Emerson
May 5, 2023

SONIC is partnering with ABBOTT ELEMENTARY’S Sheryl Lee ...
Dining - Non-Profit

SONIC Drive-In to Partner with Sheryl Lee Ralph for Teacher Appreciation Week and Donate $1.5 Million to Support Public Schools on May 9 OKLAHOMA CITY--(BUSINESS WIRE)--For Teacher Appreciation Week...

Owen Emerson
May 4, 2023

HOKA x Cotopaxi launch second fashion collaboration in partner...
Fashion - Non-Profit - Retail

GOLETA, Calif. and SALT LAKE CITY, May 4, 2023 /PRNewswire/ -- Performance footwear and apparel brand HOKA®, a division of Deckers Brands (NYSE: DECK), and mission-driven adventure brand Cotop...

Owen Emerson
May 4, 2023

Wrangler® signs country music star and YELLOWSTONE actress La...
Fashion - Music - Press Releases

GREENSBORO, N.C.--(BUSINESS WIRE)--Global denim brand Wrangler® today announced a multi-year collaboration with reigning CMA Female Vocalist of the Year, most nominated female at the 2023 ACM Awards ...

Angelina Luspo
May 2, 2023

Instacart and PetSmart expand partnership across North America...
Pets - Retail - Tech

SAN FRANCISCO, May 2, 2023 /PRNewswire/ -- Instacart, the leading grocery technology company in North America, today announced the expansion of its partnership with PetSmart, the leading pet retail...

Owen Emerson
May 2, 2023

Jolly Rancher Gummies teams up with local artists for bold new...
CPG - Fashion - Press Releases

This spring, the mouthwatering fruit flavors of Jolly Rancher Gummies are getting paired with their most vibrant look yet thanks to new, limited-edition packaging featuring designs from boundary-break...

Nicholas Fox
May 1, 2023

American Red Cross partners with Sleepypod on pet travel carri...
Non-Profit - Retail

Sleepypod and its Collection of American Red Cross Co-Branded Products Emphasizes the Importance of Including Pets in Emergency and Disaster Plans PASADENA, Calif.--(BUSINESS WIRE)--Sleepypod®, a c...

Owen Emerson
May 1, 2023

JetBlue to sell non-alcoholic beer through Partnership with At...
CPG - Travel

Leading Non-Alcoholic Craft Beer Maker Athletic Brewing and JetBlue Strike First-of-Its-Kind Partnership MILFORD, Conn. and SAN DIEGO, May 1, 2023 /PRNewswire/ -- Athletic Brewing Company, Americ...

Owen Emerson
May 1, 2023

Igloo expands eco collection with new recycled coolers, includ...
Online

KATY, Texas--(BUSINESS WIRE)--Today, Igloo hosted its fourth annual Eco Event where attendees learned about the global impact of the cooler brand’s ongoing sustainability efforts and got a sneak pee...

Owen Emerson
April 28, 2023

Vizzy Hard Seltzer introduces limited-edition orange cream pop...
Beverages - CPG - Press Releases

Vizzy Hard Seltzer is bringing the heat this summer, and most certainly the vibes, with a new limited-edition summer flavor: Vizzy Orange Cream Pop Hard Seltzer and the debut of "Flavor For Every Vibe...

Sasha Villalobos
April 28, 2023

Pop! Retro Chuck E. Cheese 1st edition announced to surprise f...
Dining - Press Releases - Toys

Chuck E. Cheese, the beloved family entertainment and restaurant brand, announced it's first-of-its-kind, Pop! Retro Chuck E. Cheese vinyl figure. Part of the brand's growing nostalgia memorabilia lin...

Sasha Villalobos
April 28, 2023

HARIBO launched GOOD NEWS GOLDBEARS on National Gummi Bear Day
CPG - Press Releases

HARIBO, America's #1 gummi brand and inventor of the gummi bear, will post a first-of-its-kind social media video broadcast, "Good News Goldbears" on National Gummi Bear Day this Thursday, April 27. T...

Sasha Villalobos
April 28, 2023

STARLUX Airlines Inks Strategic Partnership With Alaska Airlin...
Travel

TAIPEI, Taiwan & LOS ANGELES & SEATTLE--(BUSINESS WIRE)--On the heels of its inaugural trans-Pacific flight to Los Angeles, Taiwan-based luxury carrier STARLUX Airlines today announced anot...

Owen Emerson
April 27, 2023

e.l.f. Cosmetics leans into entertainment with new digital ser...
Health & Beauty - Online - Press Releases - Streaming

NEW YORK--(BUSINESS WIRE)--Still sticky from its first-ever television spot, today, e.l.f. Cosmetics is leaning further into entertainment with the launch of its new digital series, "Vanity Table Talk...

Angelina Luspo
April 27, 2023

Toys “R” Us is launching for the first time in Mex...
Retail

WHP Global Announces Partnership with El Puerto de Liverpool to Bring Toys"R"Us® to Mexico for the First Time NEW YORK, April 26, 2023 /PRNewswire/ -- WHP Global, the parent company of...

Owen Emerson
April 26, 2023

Rockstar Energy Drink and Angus Cloud drop into PUBG MOBILE
Beverages - CPG - Gaming - Influencers - Press Releases

Rockstar Energy Drink is taking its "Fuel What's Next" campaign into the virtual world through a partnership with one of the most popular mobile games, PUBG MOBILE, bringing players an authentic Fuel ...

Sasha Villalobos
April 26, 2023

Hyundai continues partnership with Children’s Hospital L...
Automotive - Non-Profit

LOS ANGELES, April 25, 2023 /PRNewswire/ -- Hyundai Motor America announced the continuation of its partnership with Children's Hospital Los Angeles (CHLA), donating $150,000 to the Injury Preven...

Owen Emerson
April 25, 2023

SNICKERS Ice Cream Partners with 2023 NFL Draft pick Bryce You...
CPG - Press Releases - Sports

Today, SNICKERS® Ice Cream, proudly part of Mars, announced an ice-cold partnership with the 2023 NFL Draft's coveted prospect Bryce Young, offering NFL fans a cool way to "chill out" with a first to...

Nicholas Fox
April 25, 2023

See’s Candies launches “Chocolate Shop” scen...
CPG - Dining - Press Releases

See's Candies, the California-based candy company, unveils their first ever and newest item, the "Chocolate Shop" candle. Experience the joy of walking into a See's shop in the comfort of your own ho...

Nicholas Fox
April 24, 2023

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