The 2020 Game Awards Highlights

The 2020 Game Awards Highlights

Date: December 11, 2020

On December 10, 2020, video game creators, celebrities and millions of gamers around the world gathered virtually to watch the 2020 Game Awards. Game developers, esports players and teams, voice actors, and content creators were all recognized for their achievements and hard work in 2020.

From awards, tributes, new gaming partnerships and releases, here are a handful of the highlights from the 2020 Game Awards!

Best Sport/Racing: Tony Hawk Pro Skater (Activision-Blizzard)

Tony Hawk's Pro Skater 1+2

Congratulations to the team at Activision-Blizzard for winning Best Sport/Racing game of the year for Tony Hawk Pro Skater 1+2! Activision creates a wide variety of games that attract players of all types, including Diablo IV, Overwatch, Starcraft, and World of Warcraft.

Find out how to partner with Activision-Blizzard and their gaming titles on!

Sephiroth comes to Super Smash Bros!

Super Smash Sephiroth

The newest Super Smash Bros. fighter was announced… Sephiroth from Final Fantasy! Super Smash Bros. is a series of crossover fighting video games published by Nintendo, featuring characters from various Nintendo franchises as well other popular video game series.

Connect with the team at Nintendo on their company page on!

Forza Horizon 4 partners with Cyberpunk 2077

Forza Horizon 4 and CyberPunk

Xbox’s classic game Forza Horizon announced a partnership with the highly anticipated CyberPunk 2077. Cyberpunk 2077 has partnered with many brands across, electronics, CPG, and other games leading up to its release, including Xbox, Rockstar Energy Drinks, and Secretlab!

Read more about this partnership and other gaming programs on Marketing!

Perfect Dark comes to Xbox Series X!

Microsoft studio The Initiative revealed the return of the classic shooter series Perfect Dark. The announcement marks the return of the popular series after almost 15 years. Perfect Dark takes place in a far-flung future world that was torn apart by ecological disasters.

Check out to connect with the team at Xbox!

London Philharmonic honors Mario’s 35th Anniversary!

This year the team at Nintendo is celebrating Mario’s 35th Anniversary! The London Philharmonic joined in on the celebration at the Game Awards by playing the classic songs from the Mario franchises over the years. This year Nintendo and Mario have also partnered with Lego, Levi’s and Cold Stone Creamy.

Connect with the marketing team at Nintendo on today on!

We hope you’ve enjoyed this highlight of the 2020 Game Awards. See the full list of award winners here.

From cereal and beverage companies to Quick Service Restaurants and film studios, gaming partnerships have been incredible across the board. In the past year alone, we’ve tracked a multitude of gaming partnerships on, including these:

Fortnite and The Mandalorian

Fortnite The Mandalorian

Xbox and Taco Bell

Xbox and Taco Bell

Overwatch League and HyperX

Spider-Man and Adidas

Spider-man and Adidas

In addition to these partnership samples, anyone with a profile on can search through all of the gaming opportunities on the site from companies like 2K, Blizzard, HyperX, Xbox, Nintendo, and more. has everything from individual games and franchises to gaming consoles and accessories!

While so much of this content is available to Basic members, there is even more content and access available to VIP Members. has a Partnership Gallery with over 10,000 video game, entertainment, and brand partnerships. VIP Members can access these additional promotional programs in the video game category, and many more:

NBA 2K21 from 2K


Xbox Series X from Microsoft

Xbox Series X

Overwatch from Blizzard


Animal Crossing from Nintendo

No matter if your company produces games, creates partnerships and programs, builds accessories and peripherals, or holds licenses, Corporate Membership can enhance your marketing drives and help you connect with brands, entertainment companies/properties, and nonprofits. Find out how you can join the program here.

If you like the types of partnerships profiled here, features over 10,000 partnerships and 2,000 TV spots from past programs. This unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business.

Stay connected to the brand and entertainment marketing community throughout the year! Basic membership on is free to all brand and entertainment marketers and introduces members to over 1,000 promotional opportunities from major entertainment companies, non-profits, and more.  In addition to marketing opportunities, Basic Members may access featured research from our Partnerships, Videos, and People Galleries. VIP Members have unlimited access to all of this partnership information as well as all of the people, properties, and companies that make up this unique community of over 7,500 marketers.

Posted by: Thomas Kee

Join the conversation:

LastCall.News and are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on and, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit for more information.

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.