20-in-20 Marketing Partnerships, Movies: Tenet

20-in-20 Marketing Partnerships, Movies: Tenet


Date: December 24, 2020
Tags: #epic-games #hamilton #warner-bros-pictures
View related content on MarketingPartnerships.com

Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year’s biggest promotional properties! Each day throughout the holiday season, we will feature a dive into the major promotions put together to support the release of one of the past year’s biggest properties.

Warner Bros. Theatrical release of Tenet – Launched September 2020

20and20 Movie Marketing Partnerships: Tenet

This past summer was obviously one like no other. The traditional blockbuster season was halted with theaters closed and people confined to their homes. Warner Bros. Pictures was still able to put together a worldwide release for the Christopher Nolan blockbuster Tenet which, despite the pandemic, yielded a global box office haul of $353,700,000.

This was in no small part due to the creative movie promotions put together by the Warner Bros. movie marketing team. Today we’re going to focus on the movie marketing partnerships Warner Bros. was able to put together with Hamilton and Fortnite.

Hamilton Watches

The concept of time played an essential role in the film and Warner Bros. teamed with Hamilton for a brand partnership that made Hamilton the Official Watch of Tenet. This natural thematic pairing was put into action with a marketing partnership in which Hamilton designers and engineers worked with the design team from Tenet to create a custom-made watch with unique features inspired by the film.

Not only was this watch available for purchase to Hamilton customers but Hamilton watches were also worn by Tenet characters for a marketing integration within the film itself, as well as the film’s marketing materials.

Warner Bros. Pictures' Tenet movie marketing partnership with Hamilton

Program Specifics:

The movie marketing partnership officially launched in September 2020 and was primarily targeted at Adults as well as Teens. In addition to the product integration into the film itself, Hamilton put together marketing materials for its custom watch that seamlessly blended the existing marketing and branding of Tenet into its co-branded campaign. That branded content was supported with in-store promotions at retail locations that sold Hamilton watches.

Even with the unprecedented circumstances, Warner Bros. Pictures was able to collaborate with Hamilton to craft a creative and effective partnership.

CATEGORY
Accessories

PROMOTIONAL ELEMENTS
Licensed Product, Branded Content, In-Store

MEDIA ELEMENTS
Mobile, Online, Social Media

TARGET
Adults
Female
Male
Teens

Program Timing: September 2020

Fortnite

An unprecedented movie release demanded an unprecedented trailer release! Warner Bros. Pictures partnered with Fortnite for a gaming promotion celebrating the theatrical release of Tenet by debuting the latest trailer for the film in-game. The trailer launched in the game’s “Party Royale” virtual island and was played in-game at the top of every hour.

20and20 Movie Marketing Partnerships: Tenet

Program Specifics:

In addition to the in-game trailer launch, Fortnite put together an exclusive interview between gaming journalist Geoff Keighley and star John David Washington that further bridged the gap between the worlds of film and gaming. The partnership was also supported with promotion by both Warner Bros. Pictures and Epic Games across their various social media channels.

CATEGORY
Gaming

PROMOTIONAL ELEMENTS
Branded Content, Event

MEDIA ELEMENTS
In-game Advertising, Mobile, Online, Signage, Social Media

TARGET
Adults
Female
Male
Teens
Tweens

Program Timing: July 2020


Marketing Partnerships

We hope you’ve enjoyed this dive into the promotions from Warner Bros. Pictures

In addition to these movie marketing partnerships,  MarketingPartnerships.com has a Partnership Gallery with over 10,000 non-profit, entertainment, and brand partnerships.  VIP Members can access these additional promotional programs from Warner Bros:

Check back throughout the month of December as our Last Call 20in20 countdown will celebrate partnership activities from some of the year’s biggest Film, TV, Music, Gaming, and Non-Profit Organizations!  


MarketingPartnerships.com

If you like the types of partnerships profiled here, MarketingPartnerships.com features over 10,000 partnerships and 2,000 TV spots from past programs. This unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business.

Stay connected to the brand and entertainment marketing community throughout the year! Basic membership on MarktetingPartnerships.com is free to all brand and entertainment marketers and introduces members to over 1,000 promotional opportunities from major entertainment companies, non-profits, and more.

In addition to marketing opportunities, Basic Members may access featured research from our Partnerships, Videos, and People Galleries. VIP Members have unlimited access to all of this partnership information as well as all of the people, properties, and companies that make up this unique community of over 7,500 marketers.

Posted by: Earl Schultz

Join the conversation:

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2024 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.