Date: December 31, 2020
Tags: #circle-k #frontier-airlines #universal-pictures
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Last Call is celebrating the holidays with the 20in20 countdown of the theatrical marketing partnerships showcasing the year’s biggest promotional properties! Each day throughout the holiday season, we will feature a dive into the major promotions put together to support the release of one of the past year’s biggest properties.
Dolittle from Universal Pictures – released in theaters January 17, 2020.
The 2020 theatrical window prior to the pandemic forcing theaters to close but there was still an approximate two month time period where movies could be released as usual.
One such movie which benefitted from this good fortune was Universal Pictures‘ epic family adventure Dolitte, released in theaters in January 2020. With its $250.6 million worldwide box office gross, Dolittle stands as one of the most successful releases of 2020.
In addition to an all-star voice cast and lead performance from Robert Downey Jr, Universal Pictures was able to achieve box office success through several theatrical marketing partnerships. Today we are going to focus on the Dolittle partnerships with Frontier Airlines and Nature’s Path.
Universal Pictures partnered with Frontier Airlines for an exciting promotion and sweepstakes that celebrated the release of Dolittle in theaters.
Frontier Airlines and @DolittleMovie are teaming up to send you on an epic adventure! Enter for a chance to win tickets for you and 3 guests to attend the world premiere of Dolittle. Entry form & rules @ https://t.co/sZ6IzqVNR9 #DolittleMovie
— Frontier Airlines (@FlyFrontier) December 28, 2019
In theaters 1/17! NoPurNec. 18+. pic.twitter.com/7oyew7wj5f
The promotion consisted of The Frontier Airlines Dolittle Sweepstakes, which awarded one grand prize winner a trip for 4 to Los Angeles, CA. The complete Grand Prize packaged included 4 round trip tickets via Frontier Airlines; 4 tickets to the world premiere of Dolittle on January 11; 2-night hotel accommodations; and 3-day car rental.
Dolittle fans entered the sweepstakes online for free with a maximum of one entry per person. To qualify, entrants had to be 18 years or older and be a resident of the United States. The sweepstakes ran from December 28, 2019 through December 31, 2019.
CATEGORY
Travel
PROMOTIONAL ELEMENTS
Branded Content, Event, Giveaway, Product Bundle, Sweepstakes
MEDIA ELEMENTS
Mobile, Online, Product Giveaways, Signage, Social Media
TARGET
Adults
Family
Female
Male
Teens
Program Timing: December 2019
Universal Pictures partnered with Nature’s Path EnviroKidz for a multi-faceted on-pack and in-store promotion celebrating the theatrical release of Dolittle.
The partnership made Nature’s Path EnviroKidz the offical cereal partner of Dolittle. The partnership was promoted with on-pack branding featuring Dolittle.
In addition to the on-pack promotion, select boxes of Nature’s Path EnviroKidz cereals also included Dolittle characters cards. Fans and customers were encouraged to collect all 8 of the Dolittle character cards by purchasing Nature’s Path Envirokidz cereals.
CATEGORY
CPG
PROMOTIONAL ELEMENTS
Branded Content, Collectible, In-Store, On-Pack
MEDIA ELEMENTS
Mobile, Online, Signage, Social Media
TARGET
Adults
Family
Female
Kids (6-11)
Male
Teens
Tweens
Program Timing: January 2021
We hope you’ve enjoyed this dive into the theatrical marketing partnerships from Dolittle
In addition to these programs, MarketingPartnerships.com has a Partnership Gallery with over 10,000 non-profit, entertainment, and brand partnerships. VIP Members can access these additional promotional programs from Dolittle and many more:
Check back throughout the month of December as our Last Call 20in20 countdown will celebrate partnership activities from some of the year’s biggest Film, TV, Music, Gaming, and Non-Profit Organizations!
If you like the types of partnerships profiled here, MarketingPartnerships.com features over 10,000 partnerships and 2,000 TV spots from past programs. This unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business.
Stay connected to the brand and entertainment marketing community throughout the year! Basic membership on MarktetingPartnerships.com is free to all brand and entertainment marketers and introduces members to over 1,000 promotional opportunities from major entertainment companies, non-profits, and more. In addition to marketing opportunities, Basic Members may access featured research from our Partnerships, Videos, and People Galleries. VIP Members have unlimited access to all of this partnership information as well as all of the people, properties, and companies that make up this unique community of over 7,500 marketers.
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
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