2020 saw a huge growth in the video game industry, seeing revenues push to over $170 billion and reaching over 214 million people in the US alone. If you are looking to create partnerships within this ever-growing industry, these are the events and marketing conferences in 2021 that you should keep on your radar.
The following are traditionally the biggest gaming events of the year, but like with any industry, there are many other conferences, trade shows, and events that are relevant to the gaming industry.
BlizzCon is currently scheduled as a virtual event on these dates.
BlizzCon is held by Blizzard Entertainment to promote its major franchises, including Diablo, Heroes of the Storm, and Overwatch. The convention features game-related announcements, previews of upcoming Blizzard Entertainment games and content, Q&A sessions and panels, costume contests, and playable versions of various Blizzard games.
South by Southwest is currently scheduled as a virtual event on these dates.
The South by Southwest (SXSW) Conference & Festivals celebrates the convergence of the gaming, film, and music industries, fostering creative and professional growth alike. The event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW shows that the most unexpected discoveries happen when diverse topics and people come together.
E3 Expo is currently schedule as an in-person event on these dates.
Electronic Entertainment Expo (E3) provides an opportunity for video game companies—from the largest publishers to the smallest indie developers—to showcase their products. E3 connects innovative hardware and software with fans and brings new players into the video game ecosystem. E3 attracts numerous new exhibitors every year from the video game industry and industries that want to break into the video game space. Totaling more than 300 billion media impressions, E3 generates mainstream coverage of the video game industry.
GDC is currently scheduled as a hybrid in-person and online event on these dates.
The Game Developers Conference (GDC) brings the game development community together to exchange ideas, solve problems, and shape the future of the industry across five days of education, inspiration, and networking. Attendees include programmers, artists, producers, game designers, audio professionals, and business leaders.
PAX West and PAX East are currently scheduled as in-person events on these dates.
The Penny Arcade Expo (PAX) is a series of gaming cultural festivals involving tabletop, arcade, and video gaming. PAX holds four events annually in the United States and one event in Australia. The two biggest events are PAX West in Seattle and PAX East in Boston. Since PAX’s inception, millions of attendees have enjoyed the expo floor halls. Attendees include major game publishers and developers, panels from video game industry insiders, tabletop gaming, competitions and much more.
TwitchCon is coming to Amsterdam and returning to San Diego in 2020.
TwitchCon is a convention for the live streaming video platform, Twitch. The convention’s main focus is centered around the culture of video game streaming and video gaming in general. For streamers and content creators, it gives them an opportunity to seek improvements for their streams and grow their brand. It also provides marketers the opportunity to connect with people, products, games and communities in the esports and streaming world.
Licensing Expo is currently scheduled as an in-person event from August 10-12 with a virtual event from August 24-25.
For more than 35 years, Licensing Expo has connected the world’s most influential video game, entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. Whether you are looking to spot trends, build strategic partnerships, or secure the rights to brands for your products, Licensing Expo has your answer.
Before you attended one of these 2021 events and marketing conferences, do your research on MarketingPartnerships.com. This unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business. Our partnership Gallery features over 10,000 video game, entertainment, and brand partnerships. Our VIP members have full access to partnership write up’s like these and more!
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VIP Members have unlimited access to all of this partnership information as well as all of the people, properties, and companies that make up this unique community of over 7,500 marketers.
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.