Industry Insights at Home featuring Ferrara Candy Co.

Industry Insights at Home featuring Ferrara Candy Co.


Date: February 3, 2021
Tags: #ferrrara-candy-company #industry-insights-at-home
View related content on MarketingPartnerships.com

Industry Insights are back with our sweetest session yet… Candy and Sweet Snacks! As one of the most partnership-friendly categories around, we’ll hear about the business, activities and opportunities from industry leader, Ferrara Candy Co.

  • Candy and sweets partnerships are among the most are coveted by entertainment and brand marketers alike.
  • While traditional brands are consistent top-sellers each year, product extensions and new products create exciting opportunities on the promotion and licensing sides of the business.
  • The Global candy market was valued at $79.35 billion in 2018 with the US generating demand of more than 7.7 billion pounds every year.

Ferrara is an undisputed leader in sweet snacking with a portfolio that includes recently acquired brands: SweeTARTS, Nerds, Now & Later, Laffy Taffy, Trolli Brach’s, Mother’s Cookies, Keebler and many more!

Join us for an eye-opening and informative session with Amy Pagels, Director of Licensing and Partnerships, as she talks about the industry, Ferrara’s brand portfolio, and ways that brands and properties can get involved in opportunities for partnerships.

Thursday, February 11th – 4:00pm ET / 1:00pm PT

Sessions will last approximately 1 hour and there is no cost to attend. RSVP today on the special event page on MarketingPartnership.com

Don’t Miss These Upcoming Industry Insights at Home Series:

Ashley HomeStore
Thursday, February 25th
4pm ET / 1pm PT

Coldwell Banker
Thursday, March 11th
4pm ET / 1pm PT

These aren’t your typical online meetings! Each session is designed to introduce marketers to companies and industries driving the partnership business. 


Come for the Insights… Stay for Networking!

(AN EXCLUSIVE FOR CORPORATE AND VIP MEMBERS)

While the general session is open to everyone, the post-session meet-and-greet with the speaker is only open to Marketing Partnerships VIP and Corporate Members. This allows members to spend quality time together after the main session. Plan 75 minutes to cover the main session and networking event.  

Want in on the networking? Check out our membership options here.


Get In-the-Know Before the Industry Insights Session

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About this event:

For over 20 years, The L.A. Office & ZOe Productions have been producing events for the partnership marketing community. While working in an unconventional manner, we are happy to present a unique experience that blends relevant marketing content and networking into a one-hour virtual experience.
In addition to the general session, each event includes a special networking block for VIP and Corporate Members of Marketing Partnerships that allows attendees to connect with other members of the partnership marketing community.

Please note: A Marketing Partnerships profile is FREE and provides registration, industry research, case studies, and opportunities to get involved in partnerships with major brands, entertainment companies, and non-profits. Please contact us if you have any trouble logging in, creating a profile, or completing your registration. 

Posted by: Faisal Hussain

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For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

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