How Brands Use TikTok to Connect w/ Gen Z: White Paper


Date: February 24, 2021
Posted by: Faisal Hussain
View related content on MarketingPartnerships.com

White papers bring expert knowledge to the masses, informing readers about complex issues through proprietary data acquisition, analytics, and more.

Today, The Marketing Store presents their white paper on how brands can harness the power of TikTok to connect with the uber-popular Gen Z demographic. Through this TikTok white paper, marketers will gain insights into the following:

  • Understand TikTok
    • Youth only know digital age (Gen Z, 8-24 year olds)
    • Concepts on Entertainment, Identity, Connection
  • How TikTok Connects to Gen Z
    • Find their group (Food TikTok, Dance TikTok, Craft TikTok)
    • Foster interaction/collaboration
    • Provide Share Experiences (sense of belonging)
  • How Brands Can Harness TikTok
    • Importance of entertaining on their terms
    • Develop authentic identity
    • Key drivers towards enabling connections

Click through the TikTok white paper below, or download using the link at the bottom of the article:

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From The L.A. Office:

We’d like to thank our long-standing Corporate Member, The Marketing Store, for providing valuable information through this TikTok white paper. The Marketing Store has been a partner of ours since The L.A. Office was created in 1994. Connect with the team on MarketingPartnerships.com to see how they can work with your brand, entertainment company or non-profit.

If you would like a PDF version of this TikTok white paper, you can download it from MarketingPartnerships.com. Remember, a basic profile on the site is always free and provides you with opportunities and featured content, like this report, partnership tracking, & more.

The Marketing Store TikTok White Paper

The Marketing Store is a global customer engagement agency that brings people and brands closer together, delivering next-generation brand experiences, custom technology solutions and products that captivate, engage and spark action among customers.


The L.A. Office has helped companies of all shapes and sizes stay connected to the partnership marketing world, as well as the people, opportunities and partnerships driving the business.

Our Corporate Membership program brings all of our benefits home, including the ability to post white papers, press releases, and case studies, exclusive meet-and-greets with brands through our Industry Insights at Home program, and more. Contact us to get involved.

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