Partnership Marketing Showcase: WW (Weight Watchers) & The Vitamin Shoppe

Partnership Marketing Showcase: WW (Weight Watchers) & The Vitamin Shoppe

Date: February 26, 2021
Tags: #the-vitamin-shoppe #weight-watchers #ww
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Today’s Marketing Partnerships Showcase features a program that was a natural fit for both partners, with The Vitamin Shoppe harnessing WW’s staggering membership and deep consumer loyalty.

The Vitamin Shoppe and WW collaboration includes a variety of integrated offerings and livable solutions to inspire healthy habits, such as the launch of co-branded nutritional supplements; the introduction of select member-favorite WW snacks and protein boosters to The Vitamin Shoppe; as well as the opportunity to purchase WW memberships through The Vitamin Shoppe.

Program Specifics:

All products are available for purchase at The Vitamin Shoppe and Super Supplements’ more than 715 retail locations nationwide, on, on and in WW Studios. WW members can also redeem gift cards to The Vitamin Shoppe through the WW WellnessWins rewards program.

Designed to provide people with key nutrients that may be lacking in their day-to-day eating pattern 1 — and developed with the industry-leading quality standards of The Vitamin Shoppe — the two co-branded nutritional supplement packs available in-store and online through The Vitamin Shoppe and WW include:

  • WW by the Vitamin Shoppe Daily Essentials : This daily pack features essential vitamins, minerals, and nutrients, including vitamin C, magnesium, omega-3, and L-theanine. It helps fill nutrient gaps that play a role in whole-body health, including immunity and bone, heart, brain, skin, and eye health ( $29.99 for 30 daily packs).
  • WW by the Vitamin Shoppe Daily Essentials + Heart Health : This daily pack combines the nutritional supplements in the Daily Essentials pack with alpha lipoic acid and ubiquinol to help support cardiovascular health ( $46.99 for 30 daily packs).

The Basics:

Health & Beauty

Licensed Product, On-Pack, Product Bundle, Sampling

Blogs, Direct Marketing, Email, Micro site, Mobile, Online, Social Media

Adults, Family, Female, Male, Teens

Program Timing: Current

Connect with the WW: Weight Watchers team:

We hope you’ve enjoyed this dive into one of WW’s recent partnerships/ marketing partnerships from WW. To connect with the team and create your own program, visit their company page at WW (Weight Watchers)

In addition to these programs, has a Partnership Gallery with over 10,000 non-profit, entertainment, and brand partnerships. VIP Members can access these additional promotional programs from various industries, including additional programs from WW (Weight Watchers):

If you like the types of partnerships profiled here, features over 10,000 partnerships and 2,000 TV spots from past programs. This unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business.

Stay connected to the brand and entertainment marketing community throughout the year! Basic membership on is free to all brand and entertainment marketers and introduces members to over 1,000 promotional opportunities from major entertainment companies, non-profits, and more.  In addition to marketing opportunities, Basic Members may access featured research from our Partnerships, Videos, and People Galleries.  VIP Members have unlimited access to all of this partnership information as well as all of the people, properties, and companies that make up this unique community of over 7,500 marketers.

Posted by: Faisal Hussain

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