Date: March 3, 2021
Tags: #allied-global-marketing #universal #universal-home-entertainment #valpak
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Valpak promoted the 20th anniversary of the classic live-action version of “Dr. Seuss’ How the Grinch Stole Christmas” film starring Jim Carrey with a theatrical partnership with Universal Home Entertainment.
Jolly Time Pop Corn provided a $10,000 Christmas cash grand prize and encouraged the perfect “family movie night” with a $1 savings off any Jolly Time Pop Corn product printed inside every envelope.
Here’s something to make you jolly – you could win $10,000 in Christmas Cash! Enter for a chance to win: https://t.co/tddVZ9Lei8 and celebrate Grinchmas with @jollytimepops and Dr. Seuss' How The Grinch Stole Christmas. PurNec18+RulesApply. Sweeps ends 1/13/21. #GrinchJollySweeps pic.twitter.com/KYR4wTeE1T
— Valpak (@Valpakcoupons) December 18, 2020
Additionally, this theatrical partnership included select envelopes that contained special certificates for a FREE box of Jolly Time Pop Corn!
CATEGORY
Home Entertainment, Publishing
PROMOTIONAL ELEMENTS
Discount, Insert (FSI), OnPack, Sweepstakes
MEDIA ELEMENTS
Direct Mail, Direct Marketing, Email, Mailer, Micro site, Online, Print Advertising, Product Giveaway
TARGET
Family
Program Timing: December, 2020
We hope you’ve enjoyed this dive into one of Valpak’s theatrical partnership with Universal Home Entertainment. To connect with the team and create your own program, visit their company page at MarketingPartnerships.com.
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