Theatrical Partnership Showcase: Valpak x Universal

Theatrical Partnership Showcase: Valpak x Universal

Date: March 3, 2021
Tags: #allied-global-marketing #universal #universal-home-entertainment #valpak
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Today’s Marketing Partnerships Showcase features a theatrical partnership that exemplifies how saving money and having fun go hand-in-hand!

Valpak promoted the 20th anniversary of the classic live-action version of “Dr. Seuss’ How the Grinch Stole Christmas” film starring Jim Carrey with a theatrical partnership with Universal Home Entertainment.

Program Specifics:

Jolly Time Pop Corn provided a $10,000 Christmas cash grand prize and encouraged the perfect “family movie night” with a $1 savings off any Jolly Time Pop Corn product printed inside every envelope.

Additionally, this theatrical partnership included select envelopes that contained special certificates for a FREE box of Jolly Time Pop Corn!

Theatrical partnership with Valpak

The Basics:

Home Entertainment, Publishing

Discount, Insert (FSI), OnPack, Sweepstakes

Direct Mail, Direct Marketing, Email, Mailer, Micro site, Online, Print Advertising, Product Giveaway


Program Timing: December, 2020

Connect with the Valpak team:

We hope you’ve enjoyed this dive into one of Valpak’s theatrical partnership with Universal Home Entertainment. To connect with the team and create your own program, visit their company page at

In addition to these programs, has a Partnership Gallery with over 10,000 non-profit, entertainment, and brand partnerships. VIP Members can access these additional promotional programs from various industries, including additional programs from Valpak:

If you like the types of partnerships profiled here, features over 10,000 partnerships and 2,000 TV spots from past programs. This unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business.

Stay connected to the brand and entertainment marketing community throughout the year! Basic membership on is free to all brand and entertainment marketers and introduces members to over 1,000 promotional opportunities from major entertainment companies, non-profits, and more.  In addition to marketing opportunities, Basic Members may access featured research from our Partnerships, Videos, and People Galleries.

VIP Members have unlimited access to all of this partnership information as well as all of the people, properties, and companies that make up this unique community of over 7,500 marketers.

Posted by: Andrew Gormley

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