Valpak promoted the 20th anniversary of the classic live-action version of “Dr. Seuss’ How the Grinch Stole Christmas” film starring Jim Carrey with a theatrical partnership with Universal Home Entertainment.
Jolly Time Pop Corn provided a $10,000 Christmas cash grand prize and encouraged the perfect “family movie night” with a $1 savings off any Jolly Time Pop Corn product printed inside every envelope.
Additionally, this theatrical partnership included select envelopes that contained special certificates for a FREE box of Jolly Time Pop Corn!
Home Entertainment, Publishing
Discount, Insert (FSI), OnPack, Sweepstakes
Direct Mail, Direct Marketing, Email, Mailer, Micro site, Online, Print Advertising, Product Giveaway
Program Timing: December, 2020
We hope you’ve enjoyed this dive into one of Valpak’s theatrical partnership with Universal Home Entertainment. To connect with the team and create your own program, visit their company page at MarketingPartnerships.com.
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If you like the types of partnerships profiled here, MarketingPartnerships.com features over 10,000 partnerships and 2,000 TV spots from past programs. This unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business.
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For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.