Universal Music Group collaborated with The LEGO Group on a partnership that created Vidiyo.
The two companies’ music partnership created Vidiyo, which is a playful and innovative music video maker designed to expand children’s creativity and passion for music.
Vidiyo combined the LEGO universe, LEGO mini figures and augmented reality with Universal Music Group’s licensed contracts to create a TikTok-esque experience that was targeted at children.
The music partnership also ensured that new music, challenges, and inspirational content were added regularly to keep Vidiyo fresh and relevant.
Augmented Reality and VR, Licensed Product, Branded Content, Product Demonstrations
Mobile, Online, Social Media, Direct Marketing
Family, Female, Male, Kids (6-11), Tweens
Program Timing: January, 2021
We hope you’ve enjoyed this dive into one of Universal Music Group’s music partnership with LEGO Group. To connect with the team and create your own program, visit the Universal Music Group company page on MarketingPartnerships.com.
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