Gaming Partnerships Showcase: Nintendo & Starlight Children’s Hospital

Gaming Partnerships Showcase: Nintendo & Starlight Children’s Hospital

Date: March 16, 2021
Tags: #nintendo #super-mario #the-legend-of-zelda
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Today’s Partnerships Showcase features a gaming partnership that levels up your heart with the power that video games can bring to children in the non-profit world.

Nintendo of America partnered with nonprofit the Starlight Children’s Foundation to bring Nintendo gaming stations to children being treated in hospitals.

Program Specifics:

Nintendo of America collaborated with Starlight Children’s Foundation in a continuation of their years-long gaming partnership to roll out gaming stations to hospitalized children. These Nintendo Switch gaming stations gave children access to Nintendo games and allowed them to distract themselves from the negative sides of treatment.

Starlight shows off the new Starlight Nintendo Switch on their Twitter account

As a result of this gaming partnership, hospitalized kids had access to 25 Nintendo games with which to distract themselves including “Super Mario Party” and “The Legend of Zelda: Breath of the Wild.”

The Basics:

Gaming, Non-Profit Organization

Branded Content, Giveaway

Mobile, Online, Giveaway

Family, Male, Female, Preschool, Kids 6-11, Tweens

Program Timing: January, 2021

Connect with the Nintendo team:

We hope you’ve enjoyed this dive into one of Nintendo’s nonprofit and gaming partnerships. To connect with the team and create your own program, visit their company page at

In addition to these programs, has a Partnership Gallery with over 10,000 non-profit, entertainment, and brand partnerships. VIP Members can access these additional promotional programs from various industries, including additional programs from Nintendo:

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Stay connected to the brand and entertainment marketing community throughout the year! Basic membership on is free to all brand and entertainment marketers and introduces members to over 1,000 promotional opportunities from major entertainment companies, non-profits, and more.  In addition to marketing opportunities, Basic Members may access featured research from our Partnerships, Videos, and People Galleries.

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Posted by: Andrew Gormley

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