Gaming Partnerships Showcase: Nintendo & Starlight Children’s Hospital

Gaming Partnerships Showcase: Nintendo & Starlight Children’s Hospital


Date: March 16, 2021
Tags: #nintendo #super-mario #the-legend-of-zelda
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Today’s Partnerships Showcase features a gaming partnership that levels up your heart with the power that video games can bring to children in the non-profit world.

Nintendo of America partnered with nonprofit the Starlight Children’s Foundation to bring Nintendo gaming stations to children being treated in hospitals.

Program Specifics:

Nintendo of America collaborated with Starlight Children’s Foundation in a continuation of their years-long gaming partnership to roll out gaming stations to hospitalized children. These Nintendo Switch gaming stations gave children access to Nintendo games and allowed them to distract themselves from the negative sides of treatment.

Starlight shows off the new Starlight Nintendo Switch on their Twitter account

As a result of this gaming partnership, hospitalized kids had access to 25 Nintendo games with which to distract themselves including “Super Mario Party” and “The Legend of Zelda: Breath of the Wild.”

The Basics:

CATEGORY
Gaming, Non-Profit Organization

PROMOTIONAL ELEMENTS
Branded Content, Giveaway

MEDIA ELEMENTS
Mobile, Online, Giveaway

TARGET
Family, Male, Female, Preschool, Kids 6-11, Tweens

Program Timing: January, 2021


Connect with the Nintendo team:

We hope you’ve enjoyed this dive into one of Nintendo’s nonprofit and gaming partnerships. To connect with the team and create your own program, visit their company page at MarketingPartnerships.com.

In addition to these programs, MarketingPartnerships.com has a Partnership Gallery with over 10,000 non-profit, entertainment, and brand partnerships. VIP Members can access these additional promotional programs from various industries, including additional programs from Nintendo:


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If you like the types of partnerships profiled here, MarketingPartnerships.com features over 10,000 partnerships and 2,000 TV spots from past programs. This unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business.

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Posted by: Andrew Gormley

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