BELOIT, Wisc. and IRVING, Texas (March 29, 2021) — PlayMonster LLC and the Boy Scouts of America (BSA) are excited to announce a year-long promotional partnership for Snap Ships—one of the hottest construction toys this year.
The collaboration will introduce a custom “Modular Design & Build” Preview Adventure that children in Cub Scouts can earn to learn the benefits of modular design along with experiencing modular building with and without instructions using Snap Ships. Scouts will be encouraged to share what they learned with fellow Cub Scouts, friends and family.
“From Pinewood Derby races and now Snap Ship building, Cub Scouting delivers skill-building lessons to children through interactive experiences that spark their interest and imagination,” said Anthony Berger, national director of Cub Scouting for the Boy Scouts of America. “We are so delighted to partner with PlayMonster and Snap Ships to create this hands-on opportunity to engage children in an exciting new activity.”
In addition to the custom “Modular Design & Build” Preview Adventure for Cub Scouts, the partnership will encourage further exploration of modular design by providing 10,000 Snap Ships samples to kids attending Day Camps and Summer Camps to introduce them to the popular #BuildtoBattle Snap Ships experience.
“We are incredibly excited for the opportunity to introduce thousands of Cub Scouts to the Snap Ships experience,” said Scott Flynn, VP Sales and Marketing, PlayMonster. “The Boy Scouts of America has a long history in inspiring learning through fun experiences and it’s an absolute honor to have a custom Snap Ships program that builds on that tradition for today’s Cub Scouts.”
Snap Ships is a versatile building system for creating multiple crafts with action play, and all sets and pieces are interchangeable, so kids can build however they want. It’s built for longevity with a broad universe with narrative-driven repeat builds. Welcome to the future…where humanity is under constant attack from a brutal alien threat. The Komplex spreads through the galaxy and grows stronger with each species they defeat and assimilate. To fight them, humanity relies on an elite team, the Forge, who pilots their own armada of spacecraft known as Snap Ships. Now YOU can Build to Battle! The story of Snap Ships can also be enjoyed through the animated series available on YouTube. The series expands the appeal of Snap Ships and supports the play pattern. Snap Ships is geared toward children ages 8 and up but can be enjoyed by nearly anyone.
About the Boy Scouts of America
The Boy Scouts of America provides the nation’s foremost youth program of character development and values-based leadership training, which helps young people be “Prepared. For Life.®” For more information on the Boy Scouts of America, please visit www.Scouting.org.
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives, and strives to keep play alive for all ages by delivering great play value through designing, manufacturing and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” Yeti in My Spaghetti®, plus THINGS…®, 5 Second Rule®, Relative Insanity®, Farkle, SET®, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Face Paintoos™, Fashion Plates®, Latchkits®, and Snap Ships™.
 The BSA’s response to the COVID-19 pandemic continues to be informed by expertise from agencies, including the Centers for Disease Control and Prevention. Local councils operating day camps and summer camps consult with their local and state health departments, as well as local chartered partners, to implement appropriate protocols to help keep members, volunteers, and employees safe.
For More Information, Please Contact:
Boy Scouts of America
ChizComm (on behalf of PlayMonster)
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.