PlayMonster Names Global Head of Licensing

Date: May 3, 2021
Posted by: Earl Schultz
View related content on

PlayMonster has hired Hollie Holmes to fill a brand-new global head of licensing role that will see her develop and launch IPs across new and existing categories for the Wisconsin-based toymaker.

Holmes is coming off a 15-year stint at Mattel, where she most recently served as senior director of global licensing acquisitions and entertainment partnerships. On the PlayMonster team, she reports to VP of sales and marketing Scott Flynn.

Licensing was previously handled by PlayMonster president Tim Kilpin. A former Mattel and Disney exec, he stepped in last year to head up the toyco with a focus on expanding sales, business development and international growth.

In addition to building out its team, PlayMonster has also been on an acquisitions spree. The company recently picked up the assets of arts and crafts company Kahootz Toys and bought the BriteBrush electronic toothbrush brand from kidtech company WowWee.

For the full story, visit Kidscreen   –

Join the conversation:

Your email address will not be published. Required fields are marked *

LastCall.News and are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on and, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.